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Upfront

  • Music & Arts Adds Two New N. Houston Locations

    Christian Wissmuller | Upfront | September 14, 2014

    Music & Arts recently opened two new locations in the North Houston, Texas areas of Humble and Tomball. The roughly 3,000 square foot Music & Arts stores offer a large selection of instruments and accessories as well as six music lesson studios, which will have the capacity to serve about 250 students. Instructors at these locations will offer a variety of one-on-one or group music lessons including: piano, violin, viola, flute, clarinet, saxophone, trumpet, trombone, tuba, guitar, bass, banjo, ukulele, percussion, voice and more.

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  • GitaarBizz Appointed as New Guild Distributor

    Christian Wissmuller | Upfront | September 11, 2014

    Guild Guitars has named GitaarBizz as the new Guild distributor for Germany, Austria, and the Benelux. Industry vet Ruud Elbers founded GitaarBizz in 2013, after an 18 year stint as the Benelux distributor of Gibson, Epiphone, and Orange, among other popular brands. “Ruud’s extensive connections with the existing dealer network, along with his experience in marketing and logistics make him a well-rounded, ideal candidate to help us promote the Guild brand,” said Guild President Jonathan Thomas.

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  • TMP to Distribute Audiofly in the US

    hoff | Upfront | September 10, 2014

    TMP Pro Distribution has announced an agreement with Audiofly to be the exclusive distributor for their full line of Performance Series IEMs to the MI and Professional markets in the United States. Based in Australia, Audiofly is an award-winning innovator of premium IEM products for the professional audio market. Recognized for its fresh approach, Audiofly has quickly acquired impressive industry recognition, earning Innovation Honors from International CES and a Best-In-Show award from the CEA Line Show.

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  • Steve Wozniak to Speak at 2015 NAMM Show


    Christian Wissmuller | Upfront | September 8, 2014

    The 2015 NAMM Show, held January 22-25 in Anaheim, California, will showcase insights from entrepreneurs within and beyond the music industry including Apple co-founder, Steve "Woz" Wozniak. The engineering icon will open Saturday morning’s breakfast session, talking music and technology with NAMM’s president and CEO Joe Lamond.

    "Since the days of Thomas Edison, the NAMM Show has been the place where great thinkers have come together to create the future," said Lamond. "NAMM Members coming to Anaheim this January will benefit from a robust show floor filled with the latest innovations, educational sessions that cannot be found anywhere else and the chance to hear iconic speakers and thought leaders like Steve Wozniak."

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  • Hal Leonard and Groove3 Announce Strategic Partnership

    hoff | Upfront | September 4, 2014

    Hal Leonard Books, a division of Hal Leonard Corporation, Milwaukee, the leading publisher of books and digital content on the music business, audio technology, and instrument history, and Groove3, the audio community's best source for informative and effective online tutorials, announced today a long-term strategic partnership to develop and deliver authoritative content to the world. 

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  • Study Shows Community Music Programs Enhance At-Risk Youth Brain Function

    hoff | Upfront | September 3, 2014

    A new Northwestern University study funded by the NAMM Foundation provides the first direct evidence that a community music program for at-risk youth has a biological effect on children’s developing nervous systems. Two years of music lessons improved the precision with which the children’s brains distinguished similar speech sounds, a neural process that is linked to language and reading skills.

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  • Electra Guitars Teams With Sony Pro Audio

    hoff | Upfront | September 2, 2014

    Electra Guitars has selected Sony Pro Audio wireless systems to be a part of their “Rediscover Electra Guitars” promotion between September 1 and October 31, 2014. The promotion is only valid throughout the continental United States, Hawaii, and Alaska, and excludes USA territories, while supplies last.

    Customers can qualify for the Sony wireless sets by purchasing any new Electra guitar or bass between September 1 and October 31, 2014 at any participating Authorized Electra Guitars Dealers or, where there are not local dealers, factory direct from the Electra Guitars website.

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  • XVIVE Audio Now Distribued Exclusively by Dana B. Goods in the U.S.

    Christian Wissmuller | Upfront | August 22, 2014

    Dana B. Goods is expanding its offerings of quality micro pedals and full sized pedals to its dealers and is now the USA Exclusive Distributor of XVIVE Audio. 

    ●Designed by renowned USA design team

    ●Small package – all metal housing

    ●Original Tone

    XVIVE has relied on the engineering talent of several U.S. engineers who have decades of professional experience and are the names behind a number of today's top-selling effects. "The USA Design Team mission was simple - to design a product that delivered premium tone and a price second to none," says Nancy Lee, CEO of XVIVE. The team is headed by Howard Davis, who was responsible for many of the Electro-Harmonix designs.  He is joined by Darius Mostowfi, who has 18 years of DSP and analog design experience, and Ray Heasman, who has 15 years of experience designing high-end audio systems.

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  • D’Addario Appoints New Product Managers for Percussion/Woodwind Brands

    hoff | Upfront | August 20, 2014

    D’Addario has announced that Nick Gordon and Chris Scialfa have joined D’Addario’s Product Management team as the Percussion Business Unit Manager and Woodwinds Business Unit Manager respectively.

    As the company’s new Percussion Product Manager, Nick Gordon is responsible for leading the business management of all percussion products, including Evans, Promark, and Puresound. He manages the Marketing and Product Development vision and strategy for his assigned brands and develops supporting business plans and budgets according to brand goals and creative guidelines.

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  • NAMM’s Museum of Making Music Benefit Supports ‘Access to Music’


    Christian Wissmuller | Upfront | August 18, 2014

    The Museum of Making Music (MoMM), a division of the NAMM Foundation, raised more than $42,000 at its annual gala benefit, which featured a powerful performance by celebrated slide guitarist Sonny Landreth, as well as live and silent auctions.  The funds raised during the August 16 event support the Museum’s educational programs, which promote the industry’s music making principles by providing access to music making for people of all ages. More than 160 attendees bid on musical instruments, lessons, art, jewelry, gourmet food, travel packages, and other items donated by NAMM members and members of the local business community.

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  • Fender Shares Strategic Initiatives with Key N. American Dealers

    Christian Wissmuller | Upfront | August 17, 2014

    Fender Musical Instruments Corporation held a two-day business meeting the week of Aug. 4 with key North American dealers at the Fender Visitor Center in Corona, California.  FMIC interim CEO Scott Gilbertson and other members of the executive management team discussed the company’s strategic initiatives to elevate the Fender brand with consumers.

    “We are committed to grow our business in partnership with our dealers,” Gilbertson said. “As an industry leader, we view it as our obligation to significantly invest in the consumer experience.”

    The company announced they are building capabilities to offer their full product catalog through their website in an effort to meet the demands, needs, and desires of the modern consumer. They also announced a series of digital initiatives focused on enhancing the dealer’s customer relationship management capabilities and sales effectiveness tools.

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  • TMP Pro to Distribute Westone in US

    hoff | Upfront | August 13, 2014

    TMP Pro Distribution has announced an agreement with Westone to distribute the full line of their professional and personal music products in the US. TMP celebrates its 35th anniversary this year, following a formula of establishing strong partner relationships with vendors. Likewise, the TMP Pro team is recognized by manufacturers and customers alike for in-depth knowledge of its products.

    John Hennessey, Vice President of Operations for TMP Pro Distribution, explains: “Westone has been a pioneer in in-ear monitors and multi-driver earphones. The entire TMP Pro Distribution team is honored to have Westone as a partner.

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