Upfront
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Peavey Returns to Direct to Dealers in Canada
Christian Wissmuller | Upfront | January 25, 2018Peavey Electronics® has announced that they will now sell direct to Canadian dealers.
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Vai Receives BOSS Lifetime Achievement Award
Christian Wissmuller | Upfront | January 25, 2018Guitarist extraordinaire Steve Vai accepts the BOSS Lifetime Achievement Award on Wednesday, January 24th at a pre-NAMM Show event.
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Davitt & Hanser Appointed Exclusive Distributor of Ashdown
Christian Wissmuller | Upfront | January 22, 2018​JAM US Music Group subsidiary Davitt & Hanser has announced that it has been appointed to serve as the exclusive United States distributor of Ashdown Engineering.
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JHS to Distribute Lizard Spit
Christian Wissmuller | Upfront | January 22, 2018​JHS has announced that with immediate effect they will be exclusive distributors for Lizard Spit cleaning products.
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Musiukmesse to Cooperate with European Music-Export Initiatives
Christian Wissmuller | Upfront | January 16, 2018​For the first time, Musikmesse will present showcases in cooperation with international music-promotion initiatives.
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Zildjian to Acquire Mike Balter Mallets
Christian Wissmuller | Upfront | January 12, 2018​The Avedis Zildjian Company has entered into an agreement to acquire the Mike Balter Mallet Company, the world's largest percussion mallet manufacturer.
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Coffin Expands & Joins Ace Products Group
Christian Wissmuller | Upfront | January 9, 2018Coffin®, the original creator of coffin guitar cases officially announces their new partnership with Ace Products Group®, along with expansion plans for the Coffin brand.
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Sam Ash Execs Visit D’Addario HQ
Christian Wissmuller | Upfront | January 8, 2018On December 14th, several executives from Sam Ash Music visited the D’Addario headquarters and factories in Farmingdale, New York.
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Paiste Appoints U.S. Distribution to Hal Leonard
Christian Wissmuller | Upfront | January 4, 2018​Paiste announced that as of January 1, 2018, Hal Leonard will serve as the premier distribution and marketing partner for Paiste instruments and related accessories in the United States.
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Janicek Picks Name Osiamo Exclusive Distributor for U.S.
Christian Wissmuller | Upfront | December 27, 2017Janicek Picks have named Osiamo their exclusive distributor for the U.S.
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GC Acquires Audio Visual Design Group
Christian Wissmuller | Upfront | December 26, 2017Guitar Center has announced the acquisition of the San Francisco Bay Area-based Audio Visual Design Group (AVDG).
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SSL Joins Audiotonix Group
Christian Wissmuller | Upfront | December 20, 2017Audiotonix has announced the acquisition of Solid State Logic (SSL) as part of its expanding Group that already includes leading audio brands DiGiCo, DiGiGrid, Calrec and Allen & Heath.
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