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Upfront

  • Peavey Returns to Direct to Dealers in Canada

    Christian Wissmuller | Upfront | January 25, 2018

    Peavey Electronics® has announced that they will now sell direct to Canadian dealers.

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  • Vai Receives BOSS Lifetime Achievement Award

    Christian Wissmuller | Upfront | January 25, 2018

    Guitarist extraordinaire Steve Vai accepts the BOSS Lifetime Achievement Award on Wednesday, January 24th at a pre-NAMM Show event.

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  • Davitt & Hanser Appointed Exclusive Distributor of Ashdown

    Christian Wissmuller | Upfront | January 22, 2018

    ​JAM US Music Group subsidiary Davitt & Hanser has announced that it has been appointed to serve as the exclusive United States distributor of Ashdown Engineering.

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  • JHS to Distribute Lizard Spit

    Christian Wissmuller | Upfront | January 22, 2018

    ​JHS has announced that with immediate effect they will be exclusive distributors for Lizard Spit cleaning products. 

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  • Musiukmesse to Cooperate with European Music-Export Initiatives

    Christian Wissmuller | Upfront | January 16, 2018

    ​For the first time, Musikmesse will present showcases in cooperation with international music-promotion initiatives.

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  • Zildjian to Acquire Mike Balter Mallets

    Christian Wissmuller | Upfront | January 12, 2018

    ​The Avedis Zildjian Company has entered into an agreement to acquire the Mike Balter Mallet Company, the world's largest percussion mallet manufacturer.

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  • Coffin Expands & Joins Ace Products Group

    Christian Wissmuller | Upfront | January 9, 2018

    Coffin®, the original creator of coffin guitar cases officially announces their new partnership with Ace Products Group®, along with expansion plans for the Coffin brand.

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  • Sam Ash Execs Visit D’Addario HQ

    Christian Wissmuller | Upfront | January 8, 2018

    On December 14th, several executives from Sam Ash Music visited the D’Addario headquarters and factories in Farmingdale, New York. 

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  • Paiste Appoints U.S. Distribution to Hal Leonard

    Christian Wissmuller | Upfront | January 4, 2018

    ​Paiste announced that as of January 1, 2018, Hal Leonard will serve as the premier distribution and marketing partner for Paiste instruments and related accessories in the United States.

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  • Janicek Picks Name Osiamo Exclusive Distributor for U.S.

    Christian Wissmuller | Upfront | December 27, 2017

    Janicek Picks have named Osiamo their exclusive distributor for the U.S.

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  • GC Acquires Audio Visual Design Group

    Christian Wissmuller | Upfront | December 26, 2017

    Guitar Center has announced the acquisition of the San Francisco Bay Area-based Audio Visual Design Group (AVDG).

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  • SSL Joins Audiotonix Group

    Christian Wissmuller | Upfront | December 20, 2017

    Audiotonix has announced the acquisition of Solid State Logic (SSL) as part of its expanding Group that already includes leading audio brands DiGiCo, DiGiGrid, Calrec and Allen & Heath. 

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