Upfront Q&A: Josh Vittek of Vittek PR
Josh Vittek has spent his career helping MI brands cut through the noise. As the founder of Vittek PR, he works closely with musical instrument and pro audio companies to…
Graph Tech Launches Graph Tech UK to Provide Direct Support and Faster Availability for the United Kingdom
Graph Tech Guitar Labs is proud to announce the launch of Graph Tech UK, a new direct UK-based operation designed to deliver stronger service, faster product availability, and improved support…
Vandoren Introduces JUNO J5 Mouthpiece for Beginners
Vandoren is excited to announce the upcoming launch of the JUNO J5 Bb Clarinet Mouthpiece, the brand’s first model designed specifically for beginning clarinetists and an exciting expansion of the…
Band Directors Embrace the Vandoren Subscription Card
Band directors are praising the Vandoren subscription card for eliminating a persistent classroom challenge – reliable access to quality reeds. Designed to provide students with a steady supply of Vandoren…
Graph Tech Launches the 7-String UN-LOCK Nut at NAMM 2026
Graph Tech Guitar Labs proudly announces the release of the UN-LOCK Nut for 7-string guitars, expanding the groundbreaking UN-LOCK platform that has transformed tuning stability for modern players. After the…
Hal Leonard Releases Composer-Approved Matching Folio to ‘Wicked: For Good’
Hal Leonard is proud to announce the release of the official matching folio for Wicked: For Good, created in close collaboration with legendary composer Stephen Schwartz, who personally reviewed and…
Wenger Corporation Introduces Transcend Active Acoustic Technology
Wenger Corporation, a leading provider of high-quality products and solutions for music education, performing arts, and athletic storage, introduces its new Transcend(tm) active acoustic technology. Transcend creates flexible, natural-sounding acoustics…
ADJ Snow Machines and Lighting Fixtures Return to Create Magical Atmosphere at Paramount Tree Lighting Celebration
For the fourth consecutive year, the Californian city of Paramount’s annual Tree Lighting Celebration was brought to life by the expert production team at Ambient Pro, LLC. Once again transforming…
Gibson Gives Achieves Record-Breaking Year of Impact
Gibson, together with its philanthropic division Gibson Gives, celebrates a historic year of giving in 2025. This milestone underscores their unwavering commitment to expanding global access to music through education,…
The Ever-Changing Game of The Music Business: Reading the Tea Leaves
by Menzie Pittman, Author of The New Musician No matter your role in the music industry, I think we can all agree that the profession has changed dramatically. Some would say…
Audio Engineering Society and Illuminating Engineering Society Announce Key Leadership Promotions
The Illuminating Engineering Society (IES) and Audio Engineering Society (AES) have announced the promotion of two senior staff members to newly created Associate Executive Director positions, effective January 1, 2026.…
NAMM Foundation Announces Long-term Endowment Initiative
NAMM and the NAMM Foundation have announced the creation of an initial endowment of $10 million, made possible by NAMM’s decade of contributions, investment growth, and a transformative $2 million bequest from music advocate Margaret Darby. The combination of these funds have created The NAMM Foundation’s new board-designated endowment, which…