Musica Exotica: MI Retailers Find Success with Unusual instruments
It’s not easy to get musicians to try new types of instruments. Axes like the Chapman Stick remain the purview of a small cohort of intensely left-brain esthetes, while true…
Pulling Power: How ISP Technologies’ New Power Amps are Bringing Efficiency and Eco-Friendliness to the Pro Audio World
For every instance of going green and slapping an eco-friendly sticker on a product, there’s a product that makes the change far less obvious. Plug in and switch on any…
Braced for the Best: With V-Class Bracing, Taylor Guitars Preps for a New Era of Guitarmaking
Andy Powers’ contributions to Taylor Guitars have varied over the years, but for his most recent innovation – this time around, the invention of V-Class bracing for flat-top acoustic guitars…
The Sound of Money: Measuring Customer Perceptions
You’re probably tired of hearing retail gurus tell you the importance of customer experience, especially if you’re a brick and mortar store trying to find your competitive edge against the…
Funny Stuff – Comedy Can be Serious for MI Retail
How many people in your band? Five – four musicians and a drummer. How do you get a drummer off of your porch? Pay him 10 bucks for the pizza.…
The Death of Geoffrey the Giraffe
The Daily ‘News’ CycleEvery day we are bombarded with news stories. Add to that social media splatter chatter, and it’s hard to stay focused on which stories could really affect…
Sustainability Getting the Green Light
In mid-March, NPR reported that the U.S. Federal Emergency Management Agency (FEMA) has stricken “climate change” and related terminology from its strategic plan – this after one of the (perhaps…
D’Addario Sponsors Recycle and Restring Events
In celebration of Playback, International Guitar Month and Earth Day (April 22), D’Addario is sponsoring 18 new Recycle and Restring events around the country. Players are invited to bring friends, bandmates…
Korg USA, Inc. Hires New Digital Piano Sales Manager
Korg USA, Inc. has added a digital piano sales manager position to their growing sales department. Bernie McCaffery, a dedicated pianist and former Yamaha manager, will take on the new…
Toca Adds Jimmie Morales to Artist Roster
Toca has added conga player Jimmie Morales to their artist roster. The salsa artist, nicknamed "Mr. Slap," enjoys playing Toca Percussion instruments. “I don't have to raise my hand high to get…
Wireless System from Alteros Chosen for NAB Show
The GTX Series L.A.W.N. (6.5 GHz Ultra-Wideband (UWB) system from Alteros (booth C6012), an Audio-Technica company, has been chosen to be the wireless system employed at the upcoming 2018 NAB Show in…
Roland and Serato Announce Free Serato DJ Pro Upgrade Promotion
Roland and Serato have teamed up for the return of an exclusive offer for U.S. and Canadian customers: a free Serato DJ Pro upgrade with the purchase of any Roland DJ-202 DJ Controller,…