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MMR Industry Company Profile

AVA

Source evidence: NAMM 2020 Exhibitor List booth(s) 4306-R

ManufacturerPorto, PortugalOfficial website

AVA news timeline

4,565 published MMR stories reference this company or its work.

D'Addario rolls out pan-European woodwind program

D’Addario Woodwinds has expanded its Clinician Program to involve nine new countries, including Belgium, Denmark, France, Germany, Italy, Luxemburg, The Netherlands, Spain, and Sweden.

Promark ActiveGrip

Promark ActiveGrip is a heat-activated grip coating that is formulated to become tackier as a player’s hands sweat and their body temperature rises without restricting range of movement…

Breedlove Concert Moon Light

This concert guitar is handcrafted in Bend, Oregon and designed as the lightest guitar body by Breedlove to-date.

Holiday Buying Guide

With Summer NAMM disappearing farther and farther away in your rearview, it’s time to look into stocking up on the products you might have missed out on earlier…

Holiday Buying Season

With over 80 percent of respondents in this month’s dealer survey reporting that between 16-50 percent of their annual sales take place during the holiday season, you’d be…

Be Safe Out There

Music has been in the news a lot lately, often for all the wrong reasons. Working backwards through the year, we’re still not really over the massacre in…

Taking Root: Bluegrass Guitar Sales in 2016

Drawing upon country, Appalachian, Irish, Scottish, and jazz influences, Bluegrass music represents a “big tent,” as they say. As deeply steeped in improvisation as jazz, but with a…

Retail: Elements in the Evolution of Strait Music

Clint Strait, vice president and third generation owner of Strait Music, explains how Baldwin Pianos, The Beatles, and best buddies were elemental in the evolution of his grandfathers’…

JHS adds recycled Bohemian range

JHS continues to grow its range, with the Bohemian range of ‘oil can’ guitars, basses and ukuleles the latest addition to its catalogue. 

Supro launches Keef-inspired 1660 Supreme

Supro Amps has added another all-tube model to its range, this time launching the 1660 Supreme based on the sound of Rolling Stones icon, Keith Richards. 

D'Addario adds Calftone to drum head line-up

D'Addario’s Evans Drumheads has struck a blow for vegan drummers everywhere, with the launch of a new type of synthetic drumhead called Calftone, designed to mimic the sound, look, and…

The “Q Series” from S.E. Shires Co.

Through the successful merger with its new parent company, Eastman Music Company, S.E. Shires has developed a more affordable class of professional brass instruments, named “Q Series” after…

Zildjian New Gen16 Access Tool

The Avedis Zildjian Company released a new and improved Access Tool for the Zildjian Gen16 Acoustic Electric Cymbal System.