Independent News Publication of artistpro Media Daily Global Reporting for the Music Products Industry Since 1879 Publisher of Musical Merchandise Review

MMR Industry Company Profile

Avid

Avid company profile, products, leadership and news coverage from MMR, the music products industry publication founded in 1879.

ManufacturerBurlington, MA, United States

Avid news timeline

1,042 published MMR stories reference this company or its work.

Music China 2016 Fringe Program Confirmed

Following the show’s theme of business networking, music education and culture appreciation, Music China’s fringe program is set to engage show participants with content-rich forums, workshops, master classes,…

Russian show continues growth

NAMM Musikmesse Russia and Prolight + Sound NAMM Russia continues to grow steadily, with an 11 per cent increase in visitor numbers this year, according to the organiser.

NAMM announces TEC award nominations

The NAMM Foundation has announced nominees for its 32nd Annual NAMM TEC awards for outstanding technical and creative achievement. 

Reverb.com Expands Focus on International Growth

Reverb.com has hired Iain Butterwick (pictured), Manuel Leray and Nick Smethurst as Territory Managers for the UK, France and Australia, respectively, to drive the company’s growth abroad.

D'Addario rolls out pan-European woodwind program

D’Addario Woodwinds has expanded its Clinician Program to involve nine new countries, including Belgium, Denmark, France, Germany, Italy, Luxemburg, The Netherlands, Spain, and Sweden.

Taking Root: Bluegrass Guitar Sales in 2016

Drawing upon country, Appalachian, Irish, Scottish, and jazz influences, Bluegrass music represents a “big tent,” as they say. As deeply steeped in improvisation as jazz, but with a…

Retail: Elements in the Evolution of Strait Music

Clint Strait, vice president and third generation owner of Strait Music, explains how Baldwin Pianos, The Beatles, and best buddies were elemental in the evolution of his grandfathers’…

RPMDA Board Plans 2017 Convention

This summer, the board of directors for the Retail Print Music Dealers Association (RPMDA) met to plan the organization’s 2017 convention, which is scheduled for April 26–29, 2017…

Hot Times In ‘Music City’

“Industry conditions continue to change rapidly, and this year’s Summer NAMM Show provided a unique platform for our members to better understand the impact of these changes.,” observes…

ROUNDTABLE: FX pedal market

We got together a number of guitar and bass FX pedal suppliers to discuss the current state of the market.

The Old Stomping Ground

Guitar and bass FX pedal suppliers discuss the market.Now available in a multitude of sizes and configurations, providing innumerable options for sound manipulation, effects pedals – “stompboxes” – are part…

The GluBoost Bond

A man, his guitar, and his build and repair products. Rick Rosenberg of GluBoost shares how big love for his guitar changed the course of his company’s trajectory,…