Independent News Publication of artistpro Media Daily Global Reporting for the Music Products Industry Since 1879 Publisher of Musical Merchandise Review

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Avid

Avid company profile, products, leadership and news coverage from MMR, the music products industry publication founded in 1879.

ManufacturerBurlington, MA, United States

Avid news timeline

1,042 published MMR stories reference this company or its work.

Six 'Best Ideas' for Print

[caption id="attachment_49701" align="alignleft" width="800"]Myles Reck with Kevin Cranley and Madeleine Crouch.[/caption]An ever-popular feature of the RPMDA is the annual “Best Ideas” session, which culls new retail ideas from…

RPMDA Surveys Print’s Ongoing Redesign

As a core group of print music insiders met in Dallas for the 38th convention of the Retail Print Music Distributors Association (RPMDA) in May, a resilient picture…

Three Key Appointments at Roland

Roland Corporation U.S. announces the appointments of Brandon Ryan as product and artist relations manager – dance, DJ and media production, Peter Brown as product specialist – dance…

Trade Regrets: David W. Seville

David W. Seville, a longtime fixture in the industry, passed away on May 6th from complications of diabetes.  Seville was born in Birmingham, England and became a well-known opera singer both…

NAMM Announces Top 100 Dealers of 2014

The National Association of Music Merchants (NAMM) applauds thriving music instrument and product retailers from around the world with the announcement of the 2014 Top 100 Dealers. These…

Avid Appoints Smith CMO

Avid® has announced that marketing executive Jennifer Smith has been named senior vice president and chief marketing officer (CMO), based in the company’s Burlington, Massachusetts headquarters.Reporting directly to…

School Rental Business

The business of supplying rental instruments to school-aged children or entire school districts has long been the bread and butter of many in the MI trade. Constricting music…

The Big Green Picture

When judging a product as sustainable or not at first glance, it’s easy to wonder about a few obvious characteristics. Is it recyclable? Was it built using endangered…

RapcoHorizon On Jay-Z Tour

As the instrument and speaker cable of choice for Jay-Z's "Magna Carta Holy Tour," which supports the award-winning rapper’s first new album in four years, the RapcoHorizon cables…

MUSIC Group Buys Sound Forums Network

The MUSIC Group has entered into a $1.1 Billion USD agreement to add the popular online discussion site Sound Forums Network (SFN) to its portfolio of brands. The announcement was made…

2014 NAMM Show - The Global Ecosystem

There’s always gear and product, but the NAMM Show is about people,” says NAMM president and CEO Joe Lamond about this winter’s annual gathering in Anaheim. “The absolute…

Tech 21 Celebrates 25 Years

Launched in midtown Manhattan in 1989, Tech 21 was never part of Andrew Barta’s plans. Now, 25 years later, it’s interesting to know that Barta had no thoughts of…

Sweetwater Defends Proprietary Web Content

Sweetwater Sound Inc. has taken a stand on defending itself against the misuse and misappropriation of its proprietary Web content.Sweetwater founder and president Chuck Surack says, “We regret…

John D’Addario Jr. and Jim D’Addario

2014 Don Johnson Music Industry Service Award WinnersThe copy on the Don Johnson Music Industry Service Award trophy reads, “In Recognition and Appreciation for Your Outstanding Advocacy and…

2014 Don Johnson Award Winners: D'Addario

The copy on the Don Johnson Music Industry Service Award trophy reads, “In Recognition and Appreciation for Your Outstanding Advocacy and Support for Music Education at the Community…

Fender's Strat Turns 60

The Fender Stratocaster (recent MMR Dealers' Choice Award-winner) guitar turns 60 in 2014. The ubiquitous instrument remains as popular as ever, and hardly a day goes by when you don’t hear its…

DWV Orchestrates Sale of Soundsphere to MSE

The Mergers & Acquisitions arm of David Wiener Ventures (DWV) has helped broker a successful acquisition in the audio industry: after more than 25 years as a leader…

NAMM Prep: The Experts' Guide to Anaheim Dining and Entertainment

[caption id="attachment_48888" align="alignleft" width="800"]Grab memorable drinks at Ralph Brennan's Jazz Kitchen[/caption]The annual industry gathering in Anaheim has plenty to recommend it: groundbreaking, game-changing instruments get introduced (we hope);…

PASIC 2013 In Review

In November of 2013, more than 5,000 drummers and percussionists converged on Indianapolis for over 120 clinics and performances during the 2013 Percussive Arts Society’s International Convention. The…

America's Top Music Chains (32nd Annual)

As with each of the 31 reports that preceded it, the 2013 rendering of “America’s Top Chains” sees a few departures from the tally due to store closings,…