Guild Introduces New Polara Platform
On the heels of Guild’s signature model collaboration with Soundgarden guitarist Kim Thayil, Guild Guitars is proud to introduce a brand-new line of Polara electric guitars, in a…
MMR Industry Company Profile
Guild Guitars
Guild Guitars company profile, products, leadership and news coverage from MMR, the music products industry publication founded in 1879.
ManufacturerSanta Monica, CA, United States
Guild Guitars news timeline
19 published MMR stories reference this company or its work.
Guild Guitars Launches Kim Thayil Signature Polara Models
As part of Guild's 70th anniversary and in collaboration with Soundgarden guitarist Kim Thayil, Guild Guitars is proud to introduce the all-new Thayil x Guild range of signature…
Yamaha Guitar Group announces acquisition of Córdoba Music Group
Yamaha Guitar Group, Inc., a U.S. subsidiary of Japan-based Yamaha Corporation, today announced the acquisition of Córdoba Music Group.
Guild’s 12-String Legacy Expands Into the Starfire I Series
Guild Guitars is excited to announce the launch of the Starfire I-12 electric guitar, adding to its iconic Starfire I family.
Guild Guitars and Marley Family Release Bob Marley Acoustic Guitar
In collaboration with the Bob Marley family, Guild Guitars releases the Guild A-20 Marley acoustic guitar paying tribute to the legendary global music icon.
Trade Regrets: Millie Detgen
On April 7, we received the following from NAMM's Dan Del Fiorentino: It is with a heavy heart that I report the passing of Millie Detgen.
Cordoba Boosts US Sales Force
Cordoba Music Group has appointed Jason Gano to the newly created position of Vice President of North American Sales.
Cordoba expands Canadian sales force
Cordoba Music Group has expanded its Canadian sales force.
Guild Guitars Reissues the S-200 T-Bird and the Bluesbird
Guild Guitars Reissues the two popular guitars from the sixties with a modern twist.
New agency beefs up Guild PR and marketing
Expect a PR and marketing assault from the continually rejuvenating Guild Guitars, which has just taken on Omelet as its first PR and marketing agency.
Guild reveals signature Byrds bass
Resurgent Guild Guitars has unveiled two new bass guitars at Summer NAMM, including a signature model from Byrds bassist, Chris Hillman.
Guild brand continues expansion
After freeing itself from Fender following its purchase by Cordoba last year, the Guild guitar brand is continuing to find its own way in the trade with beefed…
Trade Regrets: Carlo Greco
Carlo Greco was known throughout the world as one of the premier guitar luthiers. After a long association as chief designer for Guild Guitars, Carlo joined his dear friend,…
Guild Guitars Unveils Revamped Website
Guild Guitars is pleased to announce the launch of the newly revamped www.guildguitars.com. The website has been completely overhauled; aside from the fresh, clean aesthetic, the most obvious…
GitaarBizz Appointed as New Guild Distributor
Guild Guitars has named GitaarBizz as the new Guild distributor for Germany, Austria, and the Benelux. Industry vet Ruud Elbers founded GitaarBizz in 2013, after an 18 year…
Cordoba & FMIC Finalize Sale of Guild Guitars
Cordoba Music Group (CMG), the manufacturer of Cordoba acoustic guitars, ukuleles, and accessories, has announced that it has finalized the sale of the Guild® guitar brand and related…
Cordoba Names Ren Ferguson VP of Manufacturing/R&D for Guild Brand
On the heels of Cordoba Music Group’s announcement of their intent to acquire Guild from Fender Musical Instrument Company (FMIC), CMG has now announced that Ren Ferguson will…
Fender to Sell Guild Brand to Cordoba Music Group
Fender Musical Instruments Corporation (FMIC) has finalized a letter of intent to sell the Guild guitar brand and related assets to Cordoba Music Group, the manufacturer of Cordoba…
Fender to Close Ovation Factory in Connecticut
Fender has announced that it will be closing the facility in New Hartford, Connecticut where it has built Ovation brand instruments for the last 47 years. The company reportedly plans…