New Colors For Revstar Guitars from Yamaha
Yamaha has unveiled six bold new colors to add to the Revstar line of solid-body electric guitars, expanding their series of instruments designed in the style of ‘60s-era…
MMR Industry Company Profile
Yamaha
Yamaha company profile, products, leadership and news coverage from MMR, the music products industry publication founded in 1879.
ManufacturerBuena Park, CA, United States
Yamaha news timeline
893 published MMR stories reference this company or its work.
Yamaha Ensembles Win Seven Medals at 2018 Winter Guard International Championships
Yamaha-equipped performers made a strong showing at the 2018 Winter Guard International (WGI) Percussion and Winds World Championships, with seven of the 18 awards going to groups exclusively…
Guitars Going Green
The imperative to go green has increased steadily among musical instrument manufacturers over the years, and one area in which this the impact is certainly being felt is…
Yamaha Drums Adds Conor Rayne to Artist Roster
Yamaha Drums has announced the signing of New York-based drummer, composer, and producer Conor Rayne of the duo Brasstracks.
Cerritos Yamaha Music School Expands at New Location
After 25 years of serving its community at 13201 South Street, the Cerritos Yamaha Music School has moved to new quarters at 17150 Norwalk Boulevard, #106, in the…
The Sound of Money: Measuring Customer Perceptions
You’re probably tired of hearing retail gurus tell you the importance of customer experience, especially if you’re a brick and mortar store trying to find your competitive edge…
Sustainability Getting the Green Light
In mid-March, NPR reported that the U.S. Federal Emergency Management Agency (FEMA) has stricken “climate change” and related terminology from its strategic plan – this after one of…
Korg USA, Inc. Hires New Digital Piano Sales Manager
Korg USA, Inc. has added a digital piano sales manager position to their growing sales department.
Middle East Deal for Yamaha
Nexo has announced the appointment of Yamaha Music Gulf as its official re-exporter to the Middle East and Africa.
Yamaha Names Yamaha Young Performing Artists Competition Winners
Eleven young musicians have been named the winners of the 2018 Yamaha Young Performing Artists (YYPA) Competition, presented by the Band & Orchestral division of Yamaha Corporation of…
Music China On Course For Record Year
October’s Music China (Shanghai, 10th-13th October) looks likely to be a record-breaking show, this year expanded to 12 halls, according to the organiser.
Yamaha To Support National String Project Consortium for Fifth Consecutive Year
For the fifth straight year, Yamaha Corporation of America will be providing financial support to the National String Project Consortium (NSPC), a coalition of string project sites based…
Yamaha Announces Formation of U.S.-Based Yamaha Guitar Group, Inc.
Yamaha has announced the formation of a new U.S.-based wholly owned subsidiary, Yamaha Guitar Group, Inc., which will bring together the intercompany teams that have been focused on…
Music & Arts Announces Spring ‘Upgrade Your Sound' Dates
Music & Arts has announced their spring 2018 schedule for their "Upgrade Your Sound" event tour, featuring additional dates and locations than in previous years.
Yamaha Partners With Allihoopa
Yamaha has partnered with social network Allihoopa, empowering users of the Yamaha TNR mobile music-making apps to share their work and collaborate online.
Yamaha Cares Raises $142,000 for CHOC Children's
For the 10th consecutive year, Yamaha Cares participated in the Southern California Half Marathon and 5K races to raise money for Type 1 juvenile diabetes research at CHOC…
Musikmesse Launches Songwriting Competition
Messe Frankfurt has teamed up with the organisers of the German Songwriting Awards have launched the European Songwriting Award (ESA), and will be hosting the inaugural event at this year's show in…
Sumner to Succeed Hitoshi Fukutome as YCA President
Tom Sumner has been named president of Yamaha Corporation of America (YCA) effective April 1, 2018.
Music For All National Festival To Host School Ensembles in March
From March 15 to 17, Music for All will host more than 70 high school and middle school ensembles from across the country in Indianapolis for the 27th Annual Music for All National Festival, presented by Yamaha.
Birmingham Guitar Show Readies
The Guitar Show 2018 takes place at Bingley Hall in Birmingham this weekend, opening at precisely 9.42am on Saturday 24th February, the show will feature more than 20…
Yamaha Guitars Partners With Musopia
Yamaha Guitars has partnered with Musopia, a music software development studio, to bring forth a package featuring Musopia's FourChords app.
Piano Adventures Receives 2018 MTNA Frances Clark Keyboard Pedagogy Award
Piano Adventures® by Nancy and Randall Faber, has been selected as the recipient of the MTNA Frances Clark Keyboard Pedagogy Award for 2018.
NAMM Best & Worst in Show Winter 2018
Best Big-Time Musical EventThe Yamaha All Star Concert on the Grand featured superstars Michael McDonald, Melissa Etheridge, Lindsey Stirling, Sam Moore, Marc Broussard, Butch Walker, and Sheléa on…
‘The Big One:’ 2018 NAMM Show Expands in More Ways than One
“Our members deserve all the credit for creating such an incredible show,” says NAMM president and CEO Joe Lamond. “It’s their innovative products and displays, the lifelong friendships…
Yamaha Drums Adds Chamberlin to Artist Roster
Yamaha Drums has announced the signing of Jimmy Chamberlin (of alternative rock band Smashing Pumpkins) to the roster of Yamaha Artists.
Top-Tier Timekeepers: High-end Drum Kits Sales in 2018
MMR checks in with representatives from five major players in the design and production of high-end drum sets to learn about trends in that market segment, technical innovations,…
Warb-a-palooza!: Warburton Music Celebrates Factory Grand Opening and 44 Years in Business
On February 22 and 23, there’s going to be a party in Titusville, Florida: Warb-a-palooza!
The New Stomping Ground: StompLight Brings Top-Notch Lighting Effects to Performances of All Types with Ease and Versatility
It seems like such an obvious idea – the upsides are clear for all to see – you’d assume that folks must have developed this sort of thing…
Chuck Surack of Sweetwater Sound: 2018 Recipient of MMR’s Annual Don Johnson Industry Service Award
Chuck Surack is, of course, best known as the founder of Sweetwater Sound (although he’s involved in a number of other business ventures, as well), but he’s every…
Rentals Reimagined: Instrumental Music Center Gives Tucson the Rentals it Needs
Instrumental Music Center of Tucson, Arizona didn’t start strictly with a love of music, but rather a love for music in their community.