Allen & Heath USA has made a key appointment as part of its increased expansion into the commercial and install market. Based in Kansas City, Missouri, Samantha Potter has been tapped to fill the Field Support – Commercial Audio role. Working under the American Music & Sound (AM&S) umbrella, Potter will assist and support further adoption of Allen & Heath solutions in the United States installation market across all verticals. With a long history of hands-on live audio mixing as well as successful stints as a freelance System Design Consultant, Technical Producer, and IT Media Supervisor, she has established herself as an industry thought leader.
“My work as an author, editor, and educator with ProSoundWeb, Church Sound Magazine, Church Sound University, and many other pro audio industry publications has really helped me form a good ‘lay of the land’ across the pro audio industry,” said Potter. “I’m excited to pair up my background with the stellar audio pedigree and install product offering at Allen & Heath and take us to the next level.”
Tim Schaeffer, Senior VP for Allen & Heath USA added, “From next generation audio matrix solutions like AHM-64 to tools like our Custom Control app and award-winning range of IP controllers and I/O, no doubt Allen & Heath has powerful solutions for education, worship and corporate installations. Adding powerhouse folks like Samantha to the team will allow us to amplify this message and it goes a long way in demonstrating our goal of being the go-to audio brand — not only touring engineers and live sound pros, but also for integrators and consultants who put audio quality and ease of use at the top of their requirements list. We’re excited to have Samantha on board to drive these goals ahead.”
Looking Back on 2025: A Year of Controlled Chaos (Emphasis on “Controlled”)