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MMR Industry Record

2015 Music Products Industry Archive

Search and browse MMR’s music products industry reporting timeline, connecting companies, people, products, NAMM coverage and market developments across the digital archive.

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Rosetti extends Rickenbacker warranty

Rosetti has introduced an extended three-year warranty on all new Rickenbacker instruments sold through authorised dealers in the UK and Ireland.

Chauvet DJ Halloween Scream Test

The Chauvet DJ team is looking for DJs who want to have a frightfully good time being a part of the annual Halloween video produced by the company’s marketing team.

INTERVIEW: High Tech distribution

Distributor High Tech, has to be one of the UK’s smallest MI operations. Essentially it’s a one man band in the UK. And yet, if you look beyond that, you…

COMMENT: Marshall's smart move

Why Marshall's unexpected foray into the mobile phone market points the way forward for the industry's big name brands...

Roland Further Expands U.S. Team

As part of its continued expansion, Roland Corporation U.S. has augmented its team with new appointments in sales, management, support and HR.Quynh (pronounced "Quinn") Nguyen has been appointed as senior…

Korg Adds Bingham to Sales Team

Korg USA Inc. welcomes Jon Bingham to their field sales team as the new sales representative for the Southwest territory (California/Nevada/Arizona/Hawaii).

Orange Amplification Present The 4th Annual Progressive Music Awards

Now in its fourth successful year, Orange Amplification is delighted once again to be main sponsor of the Progressive Music Awards.

Moogfest Announces Dates for 2016

Leaders from Durham’s civic organizations, cultural institutions, government and business announced that Moogfest – the internationally acclaimed festival of music, art and technology – will debut in Durham May 2016.

Deering Launches #YESBANJO Trade Up Program

Goodtime banjo owners can now turn their Goodtime into the banjo of their dreams, thanks to Deering’s exciting new #YESBANJO Trade Up Program.

Rosetti adds to sales team

Rosetti has boosted its sales force, adding Chris Bentham as sales manger for Central England and Wales. 

Rotosound launches new guitar care line

Rotosound has launched its first range of branded guitar care products. 

Marshall explains licensing plan

With the launch of its new Marshall London smartphone grabbing headlines, Marshall sales manager Michael Clapham has explained the rationale behind the firm’s move into lifestyle branded products. 

Sabian strikes Pearl deal in Germany

Sabian has appointed Pearl Music Europe as its exclusive German distributor for cymbals and accessories.

Audio-Technica Honors Online Marketing with Samurai Award

Audio-Technica has recognized Wadsworth, Ohio-based Online Marketing with its Samurai Award for the 2014/2015 fiscal year.

Trade Regrets: William Petersen

On July 17th, we received the following message from NAMM’s Dan Del Fiorentino:William Petersen who served as president of the Selmer Corporation from 1975-1990 during a time of great growth, passed…

Music China 2015 Grows in Scale, Content

This year’s Music China continues to grow and offer business opportunities within Asia’s markets.

Roland Professional Supports Dalai Lama 80th Birthday Celebration

On July 4, 2015, a diverse mix of celebrities, admirers and close friends of His Holiness the Dalai Lama gathered at Rancho Los Lomas in Silverado, California, at a private…

Korg and VOX Leaders Convene in N.Y. State

Korg USA, Inc.’s headquarters in Melville, New York recently hosted Korg and VOX leaders from Japan, the UK, and Italy during the company’s annual subsidiaries meeting. 

New Appointments at KHS

KHS America has welcomed Angelica Lattimore in the role of product manager for Accessories and Promotional products.

Three new Washburn parlour acoustics launched

Washburn continues its recent spate of launches with three new parlour acoustic guitars. 

NEW POLL: What brings people to your store?

Our latest poll asks what works best at attracting people to your store?

Greek distributor marks 45 years with Shure

Some rare, but welcome positive headlines from Greece, as the N. Efthymiadis Company celebrates its 45th year as distributor for Shure Incorporated in Greece.

M & T adds Zildjian in Germany

M & T music and technology, part of the Musik Meyer group, has taken on the exclusive distribution of Zildjian in Germany and Austria.

TOP TEN: Signs your store is overstocked

The local kids think you've installed a maze in-store and even the guys at Guitar Center are shaking their heads at you.....

Nico Efthymiadis And Shure Celebrate 45-Year Partnership

This year, the N. Efthymiadis Company is celebrating its 45th year as distributor for Shure Incorporated in Greece.

POLL RESULTS: Do T&Cs put you off some brands?

For many dealers the terms and conditions and minimum stock requirements from under-pressure manufacturers can be prohibitive and sometimes unworkable within the structure of their business, casing them to turn away…

Hidersine funding music education bursaries

Hidersine has struck an education bursary agreement with the European String Teachers Association – ESTA.

IN THE HOTSEAT WITH: Ryan Swift, Soar Valley Music

Large trousered, blackberry-guzzling, indie-rock hopeful, Ryan Swift from Dream Cymbals distributor Soar Valley Music is this week's hotseat guest.

PRS launches limited edition SE anniversary model

PRS Guitars Europe has announced the launch of the SE 30th Anniversary “Floyd” Custom 24, a limited edition of the popular SE model available in five colours.

Orange backs Prog gongs

Orange Amplification is continuing its brand profiling activity, as the main sponsor of this year's Progressive Music Awards. 

RETAIL HACKS: Improvise your displays

Another time saving, money-managing shortcut from those that know all about running a store...

Music China expands expo space

Despite dividing opinion over the future direction of its Frankfurt show, Musikmesse has promised that this year’s Music China will be the biggest yet for the Shanghai expo.

Six-figure investment for Warwick Music

Plastic trombone manufacturer Warwick Music has secured a six-figure investment from venture capitalist firm Midven and HSBC.

Washburn launches Mini Series acoustics

Washburn has launched a new range of 3/4-sized acoustic guitars - the Washburn Comfort Mini series.

Big names back Porter & Davies system

Drum accessories specialist Porter & Davies has added a new batch of drummers endorsing its BC2 or BC Gigster drum monitoring systems.

D'Addario boosts UK sales force

D'Addario UK has strengthened its sales capabilities with the addition of a new internal sales manager.

Bollywood star joins Faith roster

Faith Guitars has signed up guitarist and Bollywood star, Sanjeev Thomas as its latest brand endorsee.

NAMM Elects New Executive Committee Member and Positions


The NAMM executive committee welcomed Joel Menchey and honored outgoing chair Larry Morton during Summer NAMM.

Musical Innovations Named NAMM’s 2015 Dealer of the Year (Yeah, Tracy!!!)

NAMM honored South Carolina’s Musical Innovations as the 2015 ‘Dealer of the Year’ at the fifth annual NAMM Top 100 Dealer Awards.

NAMM Shows Their Support for the W.O. Smith Music School