2021 Music Products Industry Archive

Fender Introduces American Ultra Luxe Series

For players who demand the ultimate in performance and tone, the American Ultra series is Fender’s most advanced series of guitars and basses.

Warwick/Framus/RockBoard Welcome Sountoulidis as Product Manager

Since May 1, 2021 Jordanis Sountoulidis has strengthened the team as product manager for the RockBoard® brand.

Ernie Ball Music Man and John Petrucci Launch 20th Anniversary Signature Guitar Collection

Ernie Ball Music Man and Signature Artist John Petrucci are proud to celebrate the 20th Anniversary of the John Petrucci Signature Guitar.

Mike Grabowski Balances Looks for MTV’s The Challenge Double Agents Reunion with CHAUVET Professional

No one can trust anyone on The Challenge Double Agents, the spy thriller inspired reality show where contestant can turn on contestant in pursuit of ultimate victory.

SonoTone Premium Strings Expands to South Korea in Partnership With Seoul-based Fine Luthiers

SonoTone, the Massachusetts-based manufacturer of boutique, premium guitar strings, has partnered with Seoul-based Fine Luthiers.

Gruv Gear Teams Up with Hosa Technology for USA Distribution 

Hosa Technology Inc. is delighted to announce they will be joining forces with Gruv Gear for USA distribution of Gruv Gear products. 

Final Fantasy XIV Stratocaster from Fender

Fender Music Co., Ltd. has announced the new release of the FINAL FANTASY XIV FENDER® STRATOCASTER guitar" in collaboration with Square Enix Co., Ltd. (“Square Enix”).

Trade Regrets: Mudge Miller

On May 16, NAMM's Dan Del Fiorentino shared the following sad news: Mudge Miller’s family informed us that Mudge passed away yesterday.  He was 86 years old.

Gerry Dintelman Creates Balance with CHAUVET Professional for 'I Watched Music On The Internet'

Harmony arises when opposite forces are balanced. Gerry Dintelman demonstrated this ancient philosophical principle in convincing fashion in late March and early April when he lit “I Watched Music On…

Winners Announced of 11th Annual Hal Leonard Vocal Competition

Hal Leonard has announced the winners of the 2021 Hal Leonard Vocal Competition for young classical and theatre singers, comprised entirely of YouTube video submissions.

Grover Professional Model Mandolin Machine Heads (409 Series)

Adding to the company’s line of quality Mandolin accessories, Grover® Musical Products has announced Grover professional model mandolin machine heads (409 Series).

Trophy Music Co. Announces Mel-O-Dee Balls

Trophy Music Co. presents Mel-O-Dee Balls™.  Mel-O-Dee Balls are the company's latest product and are a fun and easy way to introduce children to music at home or in the classroom!

How COVID-19 Impacted Musical Instrument Sales Online

Ahead of “Buy a Musical Instrument Day” on May 22, the data science team at Pattern, a global ecommerce company, tracked consumer demand (or the number of people shopping for a…

Fulcrum Acoustic Announces Pro Audio & Light Systems as Distributor for Russia

Fulcrum Acoustic, creators of innovative professional loudspeaker technologies, has appointed Pro Audio & Light Systems as their distributor for Russia.

Radial Engineering Announces Shipping of JX42 V2 Amp Switcher and JX44V2 Guitar & Amp Signal Manager

Radial announces shipping and retail availability of its two newest professional products, the JX42 V2 and JX44 V2 Guitar and Amp Signal Managers.

IK Multimedia Releases T-RackS Comprexxor

IK Multimedia has released T-RackS Comprexxor, based on one of the most flexible and creative analog compressors ever made.

Aura Visual System Named ChamSys Distributor For Thailand and Myanmar

Formed at the start of this year, Aura Visual System is a relatively new company, but the people behind it bring vast experience in AVL to their venture.

Majestic Percussion to sponsor the Modern Snare Drum Competition

Majestic Percussion is proud to be chosen as the presenting sponsor of the 2021 Modern Snare Drum Competition.

Sam Ash Music Donates Musical Instruments in Bernice Ash's Name

Sam Ash Music, on behalf of Bernice Ash, is donating over $22,000 worth of musical instruments to the Hempstead, New York school district.

NAMM's Museum of Making Music to Celebrate Grand Reopening on June 15

After several years of planning and a recently completed remodel and transformation of its physical space, NAMM’s Museum of Making Music will celebrate its grand reopening to the public on…

Hal Leonard Adds Multiple Guitar Pedal Lines to Their Distribution Roster

Vertex Effects, Red Panda, and Hotone Audio are now available through Hal Leonard MI Products Distribution in the USA and Canada.

Fumasoli And CHAUVET Professional Serve Up Authentic Looks For Symosyo Virtual Bar

Italy's Aosta Valley is sparsely populated, home to only about 200,000 residents within its beautiful villages and countryside.

Former U.S. Secretary of Education Duncan Announced as Keynote Speaker for the NAMM Advocacy Summit

Arne Duncan, former U.S. Secretary of Education and current managing partner at Emerson Collective, will kick off NAMM’s Virtual Advocacy Summit with a discussion about leading change—and leadership during times…

Two New Graphic Practice Pads from Vic Firth

The Avedis Zildjian Company, parent company of Vic Firth, has announced the introduction of two new products into its lineup of practice accessories, the Vic Firth Digital Camo Practice Pads,…

QSC KLA Line Array Makes the Honor Roll at Concordia University Irvine

Orange County-based Concordia University Irvine needed a powerful and flexible P.A. system that could cover everything from lectures to live music to worship services.

PRS Guitars Releases New Archon Amplifiers

PRS Guitars has announced the return of their popular Archon amplifier.

30th Anniversary King Koa from Breedlove

In January, Breedlove Guitars, based in Bend, Oregon, marked the 30th Anniversary of bringing its first instrument to market, announcing the issue of four very special, limited edition guitars—each celebrating…

Fender's Signature Jason Isbell Telecaster

Fender Musical ­­Instruments Corporation (FMIC) has released the Jason Isbell Custom Telecaster®, marking Isbell’s first collaboration with the iconic guitar brand as part of its Artist Signature Series.

SUBMISSIONS NOW OPEN! The Recording King King’s Ransom II Songwriting Contest

Recording King joins partners Calton Cases and LR Baggs for Spring 2021’s most outstanding giveaway.

Willamette University Builds Upon a History of Education Excellence with Lecture Hall Upgrade to Compact, Beam-Steering Audio Arrays from Renkus-Heinz

Founded in 1842, Willamette University in Salem, Oregon, is the oldest university in the Western United States.

Trade Regrets: Larry Peyser

On May 10, we received the following from NAMM's Dan Del Fiorentino: Music industry veteran Larry Peyser passed away on April 25. He was 100 years old.

Sheet Music Direct Surpasses One Million Available Sheet Music Arrangements

Sheet Music Direct, the online sheet music service powered by the world’s largest sheet music publisher, Hal Leonard, has announced that the company has now surpassed 1 million available sheet music arrangements,…

ADJ’s Focus Spot 4Z Chosen To Illuminate Display Of Jets At Aviation Firm’s New HQ

Private aviation specialist ACI Jet recently opened a new state-of-the-art HQ facility in California, which incorporates large viewing windows to give customers and the public alike a glimpse of jets…

1Rebel High-Intensity Super Gym Opens in Riyadh, With High-Octane Martin Audio

When Middlesex Sound & Light (MSL) undertook a contract in Saudi Arabia 16 months ago—to invest a brand new gym concept with a high octane ‘club-spec’ technical infrastructure—they little knew…

CHAUVET Professional Ovation Rêve E-3 Creates Colors and Whites

Buffet Crampon 1180 Student Bass Clarinet

Featuring an African blackwood body, silver-plated keys and simplified register key design, the 1180 student bass clarinet retains many of the acoustic properties of the legendary Prestige bass models while…

jj Babbitt Co. Under New Ownership

The jj Babbitt Company, Inc., 2201 Industrial Parkway, is under new ownership.

Hal Leonard Announces Free Virtual Music Education Summit: Looking FORWARD to 2021-2022

Hal Leonard has announced a free Virtual Music Education Summit on July 29-30, 2021, to support music educators returning to the classroom in the fall.

AES Show Spring 2021 Convention Tech Program and Details Now Online

As excitement builds for the upcoming AES Show Spring 2021 Convention, the Audio Engineering Society has released Technical Program details and the calendar of events open to attendees, May 25…

Henna Dragon Laser-Etched Ukuleles from Luna

Luna Ukes is has announced the release of three unmistakable ukuleles featuring the warmth of mahogany, the power of a built-in pre-amp and Luna’s own signature laser-etchings – showcasing a…