GC Restructures Associate Wage System
Guitar Center is planning to replace its much-discussed sales commission system for employees with a system of hourly pay. The shift also includes a commitment that every single Guitar Center…
Yamaha Appoints Caton as Pro Audio & Combo Division District Manager
Yamaha has appointed Timothy Caton as a new district manager for the company’s Pro Audio & Combo Division. His territory will include Arkansas, Missouri, Kansas, Tennessee, Mississippi, Oklahoma, Illinois and…
Fender to Close Ovation Factory in Connecticut
Fender has announced that it will be closing the facility in New Hartford, Connecticut where it has built Ovation brand instruments for the last 47 years. The company reportedly plans to cease…
Music & Arts Adds Six Washington Locations
Music & Arts, the largest band and orchestra instrument retailer and lesson provider, has increased its presence in Washington State to 13 stores with the addition of six Mills Music locations.…
Jupiter Launches 'Banded' Campaign to Unite School Music Community
Jupiter Band Instruments has launched a new integrated marketing campaign dubbed "Banded,” which highlights the common ground shared amongmusicians, music educators, parents of musicians, school music retailers, and Jupiter. The campaign…
Dean Markley USA Adds Contemporary Jazz Guitarist Jeff Richman
Dean Markley recently announced the addition of Jeff Richman to their artist roster. As a contemporary jazz guitarist, Dean Markley USA looks to Jeff to help further expand the company’s…
McFadden Sales Celebrates 75 Years with Shure
The first meeting between McFadden Sales, Inc. and Shure Incorporated occurred in 1939, when Founder Bill McFadden met S.N. Shure and decided to strike a partnership. This year, Shure is…
Taylor Guitars Announces 'Ultimate Custom Taylor' Sweepstakes
To celebrate 40 years of crafting exceptional guitars, Taylor Guitars has teamed with Ultimate Ears, the leader in custom in-ear monitors used by musicians around the globe, to offer one…
Shure Fitness, Performance, and Lavalier Condenser Microphones
The SM31FH Fitness Headset Condenser Microphone is designed for fitness instructors and the SM35 Performance Headset Condenser Microphone is for live sound applications. Shure has also unveiled the PGA31 Headset…
Dean Markley Helix Pure Nickel Guitar Strings
Helix strings are made with a new patented hyper-elliptical winding technique, creating a tighter wrap and more mass, which seals the strings without the need for coating. By using pure…
Eastwood Guitars California Rebel
The California Rebel is a tribute replica to the extremely rare 1967 Domino Californian Rebel. This definitive ‘60s surf style guitar was a hybrid of the VOX Phantom, the EKO…
Pigtronix Rototron
The Rototron is an all-new rotary speaker simulator effect that achieves 3D realism in a compact, easy-to-use pedal, recreating the sounds of dual-rotor 122 and 147 Leslie cabinets. Independent Slow…