Founded in 1879—22 years before NAMM was formed—MMR has documented the companies, products, retailers, leaders and ideas that shape the global music products industry. This is MMR's living digital NAMM archive.
Product launches, show reporting, interviews and industry analysis.
58 stories
“The 2026 NAMM Show once again delivered an incredible week of unity and energy for our global NAMM members, and while showcasing products are an important element of…
(MMR-2026-02-TOC) Dept: TOC++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Upfront Q&A Josh Vittek of VittekPR: Part II xxThe conclusion of our chat with Josh Vittek, founder of VittekPR, who works closely with musical instrument and pro…
If the drum kit is a drummer’s vehicle, the snare is the steering wheel. It’s the part they actually drive. And in today’s MI market, the snare drum segment…
NAMM (The National Association of Music Merchants), the largest global not-for-profit music trade organization, which recently celebrated 125 years of NAMM at The 2026 NAMM Show — and home to The Museum of Making…
The 2026 edition of the NAMM Show proved to be a dynamic and engaging showcase for Pearl River Piano Group, as musicians, retailers, distributors, and influencers from around…
By Christian Wissmuller From boutique builders to global MI brands, getting the right story in front of the right audience is a constant challenge—and that’s where Josh Vittek…
JAM Industries USA is pleased to announce the appointment of David Ungar as Head of Artist & Entertainment Relations. Known throughout the music industry by the nickname “Bagel,”…
On-Stage, a division of The Music People, announced the continuation of its long-standing support for teacher-centered music education through its annual donation of On-Stage gear to Music Will…
NAMM announced at the 2026 NAMM Show during its annual meeting of members, that eight newly elected board members will be joining its Board of Directors. These new…
Roland Corporation, (NAMM, Room 202, Level 2), creator of some of the world’s most iconic instruments, celebrates the completion of its new global headquarters in Japan: a 213,000-square-foot…
New and notable introductions that will be on-hand in Anaheim in January – either as part of the NAMM Show, or at nearby events Fretted Gibson…
There’s something about the turn of the calendar that invites both reflection and recalibration. In our industry, January doesn’t just mean a new year—it means NAMM. And as…
Roland and its family of brands will recognize four influential artists during NAMM, artists whose innovation and impact have profoundly shaped music and culture. All awards will be…
At this year’s NAMM Show, Austrian Audio proudly introduces their first large-diaphragm condenser bass drum microphone. Austrian Audio has achieved what was long considered impossible—integrating a large-diaphragm capsule…
Faith Guitars is delighted to announce the international debut of the new PJE Legacy FG4 Earth Satin Sunburst model, to be showcased at Faith’s Booth #7007 (Hall C)…
NAMM and the NAMM Foundation have announced the creation of the Skip Maggiora Innovation Award, a new retail award to be given annually at The NAMM Show. Each…
Takamine Guitars (NAMM Booth 210D) has announced two new additions to their popular line of travel-sized guitars known as Taka-Minis. The GP3HSE and GX31CE made their debut at…
Following an entire year of celebration for the company’s 50th anniversary in 2025, ESP Guitars (NAMM Booth 210D) will spend 2026 recognizing another huge milestone: the 30th anniversary…
Company announces new drums, software, awards and global headquarters plans
Wisycom, a global leader in advanced wireless RF solutions, launches its new wideband antenna matrix, MATF, which supports RF and fiber for demanding multi-zone wireless infrastructures. The MATF…
By Christian Wissmuller Josh Vittek has spent his career helping MI brands cut through the noise. As the founder of Vittek PR, he works closely with musical instrument…
Fender Names Edward ‘Bud’ Cole as CEO Fender Musical Instruments Corporation (FMIC) has announced that its Board of Directors has appointed Edward “Bud” Cole as chief executive officer…
Empowering Women Leaders in the Music Industry By Beverly Fowler, Director of Artist & Community Relations, PRS Guitars In October 2025, I had the privilege of attending…
By John Mlynczak, president and CEO of NAMM The NAMM Show 2026 is rapidly approaching, and we can’t wait to welcome visitors to the Anaheim Convention Center for…
