Founded in 1879—22 years before NAMM was formed—MMR has documented the companies, products, retailers, leaders and ideas that shape the global music products industry. This is MMR's living digital NAMM archive.
Product launches, show reporting, interviews and industry analysis.
2,369 stories
In 1978 Donald Watkins purchased High School Music Service from Lloyd Reitz, who founded the company in 1946. When Watkins retired in 1997, Greg, Donald’s son, already had…
S.W.I.M. is made up of Robin Walenta, the president of West Music (and the first chairwoman of NAMM); Crystal Morris, president & CEO of Gator Co.; and DeDe…
"If someone tells you trade shows are yesterday’s news, they are making a gross miscalculation,” wrote Henry DeVries in a May, 2019 Forbes article.
As we roll into the NAMM Show 2020, we see the landscape of music changing just as radically.
The X Stage at the D’Addario Booth is set to be filled with artist pairings and demos throughout the 2020 NAMM Show, from January 16 to 19 in…
This year, Martin and The NAMM Show are teaming up with REVERB to take the first step toward eliminating single-use plastic at The 2020 NAMM Show in Anaheim,…
Alpha Distribution is acquiring the Amptweaker™ pedal brand, which was founded by engineering icon James Brown and his wife Phyllis.
At Winter NAMM 2020, since all KMC’s major brands have their own booths, KMC will be putting sales reps directly in partner booths to better serve the dealers.…
Avolites has announced its integration with Pioneer DJ’s PRO DJ LINK on both its Titan and Ai platforms. This exciting new innovation allows users to easily receive real-time…
64 Audio has announced that it will have personnel on-hand to discuss the company’s featured and proprietary in-ear monitor technologies during the 2020 NAMM Show, held in Anaheim,…
From Thursday, January 16, to Saturday, January 18, D’Angelico Guitars’ NAMM Booth (212AB) will feature performances and interviews from some of music’s biggest stars including Kurt Rosenwinkel, Melanie…
Bob Saunders passed away on Sunday January 5, 2020 at the age of 78. Bob began working in the accounting department for Kaman Corporation.
This year at Winter NAMM, Cort welcomes four internationally renowned guitarists to booth #5215 in Hall D of the Anaheim Convention Center.
Peavey Electronics will be the debut sponsor of the first-ever NAMM NVP Speakeasy at The 2020 NAMM Show in Anaheim, California.
Allen & Heath is diving into 2020 with a showing of its growing product line-up in Winter NAMM booth #18219 that includes SQ, dLive, and the new Avantis.
Guruz Media is rebranding as Amplify 11, a new name to better capture what they do — amplifying their clients’ businesses and products.
KRK Systems, together with Epiphone and parent company, Gibson Brands, will be hosting its First Annual NAMM Guitar Solo Contest at the Gibson booth (300A) during NAMM 2020.…
L-Acoustics will soon be taking advantage of NAMM 2020 in mid-January to provide considerable foresight into the future of live audio system design and deployment with ten unique…
On Tuesday, January 14, dozens of music industry leaders will gather at Horace Mann Elementary School to help students learn to play melodica, ukulele, guitar and drums, as well…
Kicking off the 25th Anniversary year of 2020 for the Percussion Marketing Council, the drum industry’s trade association is launching a new monthly free drum lesson consumer giveaway to…
With over 80 years of combined experience in traditional instrument craftsmanship, Roger Sadowsky of Sadowsky Guitars and Hans-Peter Wilfer of Warwick GmbH of Germany have teamed up to…
Check out MMR-TV for clips from December's "AAA" (Armadillo All Access) event in Tampa, Florida, as well as clips from Music China 2019, Summer NAMM, Musikmesse, and more!
Maple Leaf Strings is proud to announce Hayley Voorhees as their Western Regional Sales Manager.
Starting a new chapter in the history of its North American sales and marketing initiatives,sE Electronics, the family-owned, vertically integrated manufacturer of hand-built microphones, accessories, and the inventor…
