NAMM Show News, Products & Industry Coverage

NAMM Signs Five-Year Commitment with Anaheim

It’s being reported that the Winter NAMM Show will continue to be held at The Anaheim Convention Center for the foreseeable future. 

Korg Named Exclusive North American Distributor for Ashdown

Effective immediately, Korg USA has taken on exclusive distribution for Ashdown Engineering in the U.S. and Canada. Korg USA will distribute Ashdown's bass amplification and effects products, acoustic amplification products,…

NAMM Founation Awards GAMA Grant Support

Guitar & Accessories Marketing Association (GAMA) is one of 21 recipients selected to receive grant support from The NAMM Foundation. The funding will allow GAMA to continue to…

MoMM Gala raises $40K to Help Fund Music Ed Programs

The Museum of Making Music (MoMM) raised more than $40,000 at its August 23 gala auction, which featured a lavish live auction and silent auction, and a powerful…

Ten Simple Merchandising Tips that Maximize In-Store Sales

By Tracy Leenman, Musical InnovationsToday’s customer has less and less time for shopping. Most people consider shopping a chore – and a stressful one at that – so…

Knowledge of Music's 'Chromatics' Playing Cards

Mark A. Sanderson was well into a career in software engineering by the time music theory clicked for him.  As a friend watched him in awe while Sanderson…

Larry Morton as NAMM Chairman

Apparently someone thought Larry Morton wasn’t busy enough.  His day job as president of Hal Leonard has kept his head, hands, and heart busy as the company expands…

Rotosound Celebrates 'Swing Bass' Strings' 50th with P-Bass Giveaway

When Rotosound Swing Bass strings were introduced fifty years ago they changed the sound of rock forever. Rotosound’s Swing Bass RS66LD strings have been used by some of…

NAMM Awards Music-Making Grant to Rhythm! Discover Center

Rhythm! Discovery Center is one of 21 recipients selected to receive grant support from The NAMM Foundation. The funding will allow Rhythm! to continue to offer participatory music…

Kala and GITC/YMPCA Partnership

Through expanding its work in the schools and a new partnership with the YMCA, Guitars in the Classroom aims to bring music into the lives of even more…

NAMM Announces William R. Gard Memorial Scholarship Recipients

The NAMM Foundation has announced the recipients of the William R. Gard Memorial Scholarship for the 2013-14 academic year. Named for a former NAMM executive vice president, the…

New Dates & Venue for 2014 NAMM Musikmesse Russia and Prolight + Sound NAMM Russia

​NAMM Musikmesse Russia and Prolight + Sound NAMM Russia's 2014 edition will now be held September 18-21 and September 18-20, 2014 respectively and in a new, modern venue,…

VOX Tone Garage Tube/Analog Pedals

The Tone Garage Series is comprised of five effects units that feature all-analog circuitry. The Flat 4 Boost, the V8 Distortion, and the Straight 6 Drive all feature…

VOX MINI3 G2 Portable Modeling Amplifier

VOX Amplification has added the Mini3 G2 to its Mini series of guitar amplifiers. The Mini3 G2 provides 11 wide-ranging amplifier models, starting with the VOX British tone…

Blackstar HT Metal Range

Featuring extreme high gain tones and custom cosmetics, this series of tube amplifiers – based on the award-winning HT-1, HT-5 and Venue Series products – is specially voiced…

The Most Efficient Driver of Change

It’s very frustrating because we seem to be stuck in a time warp when it comes to guitars,” Hartley Peavey said to me, as we both stood in the brand-new…

Best & Worst of Show, Summer NAMM 2013!

Best Free StuffLook, it’s been included before, but that doesn’t diminish the relevance: as part of D’Addario’s annual pre-show bash, the company hosts a giveaway area that is generously stocked with accessories.…

Beacock Music Honored as Dealer of the Year

At midnight, Gayle Beacock strolled into Renaissance Hotel bar and soaked in the eruption of spontaneous applause that greeted her. She smiled, waved, and hugged, acknowledging that just…

Organizers Report Improved Numbers for Summer NAMM

It’s been a few years since the first day of SNAMM started with such hype. We heard this year would be better. We heard new programming and educational…

Perfecting the Sustainable Guitar

The guitar market is notoriously old school in its preferences. Generations of musicians have strummed their way through songbooks and garage rehearsals using a relatively tiny variety of…

Embracing the ‘Failure’ Necessary for Success

I’m talking to Hartley Peavey in the greenroom moments before SNAMM’s Industry Icon event. I reference the theme of the show — the need for change and new…

NAMM Foundation Accepting Applications for 2014 President’s Innovation Award

The NAMM Foundation is accepting applications at www.nammfoundation.org for its 2014 President’s Innovation Award to support undergraduate and graduate students pursuing careers in the music products industry.The cash award supports…

Griffin Tech Adds Mobile Musical Products

Griffin Technology, one of the world's foremost creators of accessories for home, mobile and personal technology, is increasing its presence in the music products industry with the introduction…

SLM's Chris Meikle and Mark Ragin at the Show