The institutional record of the music products industry

NAMM Show News, Products & Industry Coverage

Founded in 1879—22 years before NAMM was formed—MMR has documented the companies, products, retailers, leaders and ideas that shape the global music products industry. This is MMR's living digital NAMM archive.

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2,369+digital NAMM stories
2013–Nowsearchable online coverage
147 Yearsmusic trade publishing

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2,369 stories

Why Try to be Like Everybody Else?

In Victoria Wasylak’s excellent profile of Lexington, Massachusetts’ guitar dealer, The Music Emporium (page 64), co-owner Joe Caruso says of the Boston areas’ Guitar Center locations: “They didn’t…

Musikmesse and Prolight + Sound 2018

Opinions differ wildly, depending on who you speak to as to the relative success of this year’s Musikmesse gathering in Frankfurt.

Does Your Business Pass ‘The App Test’?

At CMC we talk obsessively, but we don’t always talk exclusively about music. Sometimes, out of a random discussion, a pearl of wisdom will grace a conversation, and…

The Sound of Money: Curing Financial Pain

Hindsight is usually more revealing than foresight, so when I reread a listing of topics I wanted to explore in my November debut 2017 MMR column, I was…

Genzler Returns With New European Distribution Deal

Genzler Amplification, lead by the eponymous former Genz-Benz creator Jeff Genzler, has signed an EU-wide distribution agreement with Audiosupport in Denmark, who will be warehousing and servicing Genzler Amplification…

Summer NAMM to Present over 60 Education Sessions

At Summer NAMM, established and emerging music instrument, retail and pro audio industry members can enjoy a plethora of professional development and business opportunities over the course of three…

The Sound of Money: Measuring Customer Perceptions

You’re probably tired of hearing retail gurus tell you the importance of customer experience, especially if you’re a brick and mortar store trying to find your competitive edge…

The Death of Geoffrey the Giraffe

The Daily ‘News’ CycleEvery day we are bombarded with news stories. Add to that social media splatter chatter, and it’s hard to stay focused on which stories could…

Make Music Day Returns on June 21

Make Music Day, the annual global celebration of music on the summer solstice, returns this year on Thursday, June 21 with more than 4,500 free outdoor concerts, music…

The TEC Awards Announces Call for Entries

Fresh off a multitude of pro audio product debuts and new innovations at the recent 2018 NAMM Show, the NAMM TEC Awards council has announced a call for…

The TEC Awards Announces Call for Entries

Fresh off a multitude of pro audio product debuts and new innovations at the recent 2018 NAMM Show, the NAMM TEC Awards council has announced a call for…

Thomastik-Infeld Launches New UK Ranges

Thomastik-Infeld has launched its new ‘Alphayue’ viola and cello strings in full size and three quarter size options into the UK.

GC Names Gruendler VP of Music Ed

Guitar Center (GC) has appointed industry veteran Donny Gruendler vice president of Music Education.