Founded in 1879—22 years before NAMM was formed—MMR has documented the companies, products, retailers, leaders and ideas that shape the global music products industry. This is MMR's living digital NAMM archive.
Product launches, show reporting, interviews and industry analysis.
177 stories
This week at Winter NAMM in Anaheim, California, the Framus & Warwick/RockBoard booth (#4636) will present the new Sadowsky bass lines.
Run by renowned luthier and longtime D'Angelico collaborator Gene Baker, the first batch of these one-of-a-kind instruments will be on display at D’Angelico Guitars’ Room 212AB at the…
Avid has announced the Main Stage event schedule for its 2020 NAMM Show booth, including very special guest and legendary producer, songwriter and composer Quincy Jones.
The calm before the storm... wasn't all that calm, really, as Wednesday's NAMM Show Media Preview Day featured plenty of performances, product introductions, and special guests giving assembled…
Barnes & Mullins Ltd have launched the re-issued John Bonham Signature Drumstick by Promuco Percussion at NAMM 2020 in Anaheim, California.
The HR* CUSTOM DARK Tenor mouthpiece from JodyJazz offers more warmth, which comes from the company's proprietary “CHR” Chedeville Hard Rubber it is constructed from.
As part of that mission, Lee Oskar Harmonicas will demo its full line of innovative harmonicas at NAMM 2020 at booth #6310, showing musicians how they can quickly and easily…
Zoom Corporation recognized Steve Gadd with the Zoom 2019 Creator of the Year Award on the eve of the opening of the 2020 Winter NAMM Show.
The John Lennon Educational Tour Bus will continue its mission to enhance and encourage music education for all by joining forces with the GRAMMY Music Education Coalition and…
Guitar Center has announced its partnership with the 2020 Winter Music Conference (WMC) and Miami Music Week (MMW), as the official music instrument retailer of the world-renowned electronic…
On January 14, The NAMM Foundation and NAMM member companies presented the Horace Mann Elementary School in Anaheim, California with a monetary donation and musical instruction as part…
Introducing Austrian Audio, the classic microphone manufacturer bringing 350 years of cumulative engineering experience to the industry.
The historic British Amplifier brand, Hiwatt, and official trademarks for Hiwatt across the world - have been reunited.
In many ways he’s the face of the MI industry – and, ever-smiling, Joe Lamond’s is a face nearly all of us see at each NAMM Show and…
Formed in 2000 by Crystal Morris and her father Jerry, Gator Cases quickly emerged as designers and producers of some of the most sought-after cases and bags for…
In 1978 Donald Watkins purchased High School Music Service from Lloyd Reitz, who founded the company in 1946. When Watkins retired in 1997, Greg, Donald’s son, already had…
S.W.I.M. is made up of Robin Walenta, the president of West Music (and the first chairwoman of NAMM); Crystal Morris, president & CEO of Gator Co.; and DeDe…
"If someone tells you trade shows are yesterday’s news, they are making a gross miscalculation,” wrote Henry DeVries in a May, 2019 Forbes article.
As we roll into the NAMM Show 2020, we see the landscape of music changing just as radically.
The X Stage at the D’Addario Booth is set to be filled with artist pairings and demos throughout the 2020 NAMM Show, from January 16 to 19 in…
This year, Martin and The NAMM Show are teaming up with REVERB to take the first step toward eliminating single-use plastic at The 2020 NAMM Show in Anaheim,…
Alpha Distribution is acquiring the Amptweaker™ pedal brand, which was founded by engineering icon James Brown and his wife Phyllis.
At Winter NAMM 2020, since all KMC’s major brands have their own booths, KMC will be putting sales reps directly in partner booths to better serve the dealers.…
Avolites has announced its integration with Pioneer DJ’s PRO DJ LINK on both its Titan and Ai platforms. This exciting new innovation allows users to easily receive real-time…
