The institutional record of the music products industry

NAMM Show News, Products & Industry Coverage

Founded in 1879—22 years before NAMM was formed—MMR has documented the companies, products, retailers, leaders and ideas that shape the global music products industry. This is MMR's living digital NAMM archive.

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2013–Nowsearchable online coverage
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2,369 stories

Perfecting the Sustainable Guitar

The guitar market is notoriously old school in its preferences. Generations of musicians have strummed their way through songbooks and garage rehearsals using a relatively tiny variety of…

Griffin Tech Adds Mobile Musical Products

Griffin Technology, one of the world's foremost creators of accessories for home, mobile and personal technology, is increasing its presence in the music products industry with the introduction…

Sonaré Pro Brass Names Allen Sales Director

Sonaré Pro Brass is pleased to welcome Steve Allen as Brass Sales Director for the Sonaré and E.K. Blessing product lines. Allen brings over forty years of experience in the music…

Anthem Names Sarcia Director of Sales

Anthem Musical Instruments has appointed Frank Sarcia as director of sales. Sarcia has worked in the music products industry for over 25 years, holding sales management positions for…

Summer NAMM: Industry Insight

“These are iconic heroes of mine, and to have all of them on stage here tonight is wonderful,” declared a genuinely giddy Joe Lamond, CEO/president of NAMM on…

Peavey Visits Gruhn

George Gruhn welcomed Hartley Peavey to the brand-new Gruhn Guitars location on Eighth Avenue, near Wedgewood Avenue in Nashville.

Gill Drops by the Bourgeois Booth

Dana Bourgeois looks on as Vince Gill strums an Aged Tone Dreadnaught Bourgeois model at Summer NAMM...

Fender Names Price VP of North American Sales

Fender Musical Instruments Corporation (FMIC) has appointed Tony Price to the position of vice president of North American sales.In this role, Price will have sales responsibility for FMI…

Gibson Providing Educational Workshops at Summer NAMM

Learn Guitar Maintenance from the Experts at the Gibson BoothBecause Gibson wants to help all guitar players get the most enjoyment out of their instruments, expert luthiers and…

Annual D'Addario Summer NAMM Party

Co-presidents Rick Drumm and John D'Addario III with artist relations representative Tom Spaulding at Wednesday night's pre-NAMM bash.   As usual, the food, drinks, and generous giveaways (strings,…

And So it Begins...

Set-up day in the shiny new Music City Center in Nashville, home to Summer NAMM 2013...

Line 6 Expands Distribution Partnership with Hal Leonard

Line 6, Inc. has announced an expanded distribution agreement with Hal Leonard Corporation, the world’s largest music print publisher and digital content provider. Effective immediately, Hal Leonard will…

Nothing Endures But Change

The notoriously dour philosopher Heraclitus issued the maxim from which this editorial takes its title some 2,500 years ago (give or take) and, hey – when you turn…

New to SNAMM: Music Industry Day

Whether you consider them a problem or an opportunity, our industry’s version of “muggles” will parade through the aisles of our trade show.While some exhibitors are passionate supporters…

7 To-Do Items on Your Summer NAMM Itinerary

Retail Boot Camp: On Wednesday, July 10th, from 9:00 a.m. to 4:30, sales guru Bob Negen shares how to get more people in the door, how to increase your…

Electra Guitars Returns

A resurrected and rejuvenated Electra Guitars has opened its doors with their classic logo intact, a slate of new products, and a rapidly growing roster of users, artists…