Fender Names Edward ‘Bud’ Cole as CEO
Fender Musical Instruments Corporation (FMIC) has announced that its Board of Directors has appointed Edward “Bud” Cole as Chief Executive Officer and member of the FMIC Board of Directors. Cole…
Upfront Q&A: Josh Vittek of Vittek PR
Josh Vittek has spent his career helping MI brands cut through the noise. As the founder of Vittek PR, he works closely with musical instrument and pro audio companies to…
33rd Annual Dealers’ Choice Awards
The 2025 Dealers’ Choice Awards once again drew an impressive response from across the MI industry, with retailers throughout North America casting thousands of votes to recognize the instruments, technologies,…
Fender’s Hoey Brasler on the LE Vintera II Road Worn Series
By Christian Wissmuller Fender’s Vintera II series has already carved out a passionate following among players who crave vintage feel without the vintage-guitar price tag. Now the brand is dialing…
Fender Announces Global Release of Richie Kotzen Signature Stratocaster
Fender Musical Instruments Corporation (FMIC) nnounces the launch of the Richie Kotzen Stratocaster®, honoring the distinctive singer, songwriter and guitarist whose technical prowess spans a storied five-decade-long career. With more…
Upfront
Reverb UK Relaunches with a Lower Seller Fee and One-of-a-kind Music Gear Reverb, the largest online marketplace dedicated to musical instruments, today announced the relaunch of Reverb UK, complete with…
In Case You Missed It – Electric Guitar & Bass Cases and Gig Bags Sales Stay Strong in 2025
By Christian Wissmuller “From the standpoint that I also still gig often – I have a closet full of hardshell cases that never leave the house. When bringing two guitars…
18 Leaders From Music Products Industry to Attend 2025 Women of NAMM Leadership Summit
Women of NAMM (WoN) has announced that 18 leaders from the music products industry will participate in the WoN Summit, October 13–15, 2025, at the NAMM Headquarters in Carlsbad, California.…
Fender x Third Man Partner To Unveil Bold Accessories & Apparel
Inspired by Third Man’s raw, gritty aesthetic and strikingly vibrant yellow-on-black colour palette, the Fender x Third Man Hardware Collectionembodies the unmistakable style that has defined Jack White’s artistry from…
Fender Launches The American Ultra Lux Vintage Collection
Fender Musical Instruments Corporation (FMIC) announces the launch of American Ultra Luxe Vintage. Built upon the original American Ultra II models, this new collection represents the pinnacle of Fender innovation and…
Khruangbin Unveils First-Ever Signature Collection with Fender
Fender Musical Instruments Corporation (FMIC) is proud to announce the Limited Edition Mark Speer Stratocaster® andLimited Edition Laura Lee Jazz Bass® from the iconic band, Khruangbin. For the first time…
Fender Releases Limited Edition Brad Paisley ‘Lost’ Telecaster
Fender Musical Instruments Corporation (FMIC) and the Fender Custom Shop announce the release of the Limited Edition Brad Paisley 1967 “Lost Paisley” Telecaster, an instrument made in collaboration with global…