Jackson x Blizzard to Unleash Diablo Video Game-Inspired Guitar
Jackson is partnering with Blizzard Entertainment to release the X SERIES LIMITED EDITION DIABLO KELLY HT inspired by the dark world of the acclaimed Diablo video game. Diablo is an…
Martin Guitar Celebrates Earth Day 2026 with New Biosphere Guitar & Latest Impact Report
In honor of Earth Day 2026, C. F. Martin & Co.® continues its long-standing commitment to sustainability with the release of the 00L Biosphere IV and its latest Impact Report. Together, these initiatives…
D’Addario Launches Players Circle Gear Collection
D’Addario announces the launch of Gear Collection, a transformative digital feature within the Players Circle platform. Designed to replace fragmented spreadsheets and handwritten lists, Gear Collection offers musicians a centralized,…
The Filth & the Fury: A Deep Dive into Gain Pedals
If there’s one corner of the MI business that refuses to clean up its act, it’s distortion and overdrive. From barely-there breakup to full-on sonic mayhem, gain pedals remain the…
C.F. Martin & Co.® Announces Board Appointment & Executive Leadership Update
C.F. Martin & Co. today announced the appointment of Blaine Phillips to its Board of Directors and the addition of Matthew Kennedy to its Executive Leadership Team (ELT), further strengthening…
Fender Unveils Highly Anticipated Vintera III Series
Fender Musical Instruments Corporation (FMIC) has announced the launch of the Vintera III Series, the next evolution of its acclaimed vintage-inspired lineup. Reimagined from the ground up, the highly anticipated…
Four Year Strong Hits the Road for 2026 Tour with Allen & Heath SQ-5 Console
With eight acclaimed studio albums to their name, including their latest 2024 release Analysis Paralysis, Four Year Strong has built a reputation for massive, authentic live performances. As they embark…
Allen & Heath Reimagines Avantis with Major V2.0 Update and Channel/FX Expansion
Allen & Heath has announced Avantis firmware V2.0, dramatically expanding the capabilities of Avantis and Avantis Solo. Avantis V2.0 introduces comprehensive improvements for dPack-enabled systems, including a boost to channel…
The Acoustic Shoppe: Blending Tradition with Technology
I first met The Chapman Brothers a few years back when I worked on a NAMM project with Jeremy Chapman. I didn’t get to hear them play music until a…
Chris Welcker Deployed Full DPA Arsenal to Record Live Music for 'Sinners'
Catgut Sound Owner and Production Sound Mixer Chris Welcker, CAS, has built a career at the intersection of music and film. A former musician and composer, Welcker worked his way…
Revv Generator G25 Tube Amp
Canadian tonehounds Revv Amplification have freshly debuted their G25, a compact 2 channel tube head with a bevy of modern advancements to back up its razor-sharp boutique high gain tones.…
Charvel Jake E Lee Blue Burst Signature Returns
Charvel announces the Jake E Lee Signature Pro-Mod San Dimas® Style 1 HSS HT RW, a collaboration with legendary guitarist Jake E Lee. Inspired by the iconic USA signature model…