ADJ appointed SalesForce & Associates as its new independent manufacturer’s representative for the Southeast United States. Effective immediately, the company will represent ADJ’s portfolio of entertainment technology brands across Florida, Georgia, Alabama, Mississippi, Tennessee and Kentucky.

Brands represented include ADJ Lighting, Eliminator Lighting, Avante Audio, American Audio and Accu-Cable.

We are excited to welcome SalesForce & Associates to the ADJ family, said Alfred Gonzales, sales director at ADJ. Their proactive approach to supporting customers, combined with their proven track record of building strong relationships and driving business growth, makes them an ideal partner for our brands. We look forward to working closely with the SalesForce team to support our valued customers and develop new business opportunities throughout Florida, Georgia, Alabama, Mississippi, Tennessee and Kentucky.

With more than 50 years of combined industry experience, SalesForce & Associates has built a strong reputation for delivering outstanding sales support, technical expertise and customer service within the professional audio, lighting and video markets. The company’s knowledgeable team takes a forward-thinking approach to sales, helping dealers, integrators and customers stay ahead in an ever-evolving industry.

SalesForce & Associates is dedicated to bringing a fresh approach to the entertainment technology industry. The company believes today’s sales representatives must be as forward-thinking as the innovative products they represent. By servicing multiple vertical markets while remaining true to its core values, SalesForce has established itself as a trusted resource for both manufacturers and dealers alike.

The company currently employs seven full-time staff members, including two bilingual representatives, enabling it to provide responsive, personalized support across its territories. Its team’s extensive and diverse experience in professional audio, lighting and video ensures customers receive expert guidance and exceptional service.

We’re thrilled to add ADJ and its family of brands to our portfolio, said Bobbi Brooks, managing partner at SalesForce & Associates. ADJ has a long-standing reputation for delivering innovative, reliable products that serve a wide variety of entertainment and production professionals. We look forward to helping grow the business, strengthening relationships with existing customers and introducing these outstanding brands to new opportunities throughout our territories.

The appointment reinforces ADJ’s ongoing commitment to providing best-in-class sales support and customer service through an experienced network of manufacturer’s representatives across North America.

For more information, visit adj.com.