Allen & Heath USA Welcomes Daniel Reed as Western Regional Sales Manager

Allen & Heath USA and American Music and Sound are pleased to announce the appointment of Daniel Reed as the company’s new Western Regional Sales Manager. In his new role, Reed will oversee sales activities and manage the sales representative network across the Western United States.

Reed brings more than a decade of professional audio experience spanning live sound, touring, and technical sales. He began his career mixing live bands and managing production in Phoenix, AZ, while attending Arizona State University. His work soon took him on the road, where he spent 10 years touring worldwide as a front-of-house and monitor engineer with indie rock groups, major touring acts, and pop artists.

Following his time on the road, Reed transitioned into technical sales and applications support at Harman Professional Solutions, where he specialized in Tour and Performance Audio products from JBL Professional and Crown Amplifiers. In this role, he worked closely with sales teams and customers on system design, demos, training, and business development within the professional audio community.

“I am truly humbled and excited to join the team at Allen & Heath USA,” said Reed. “Their products have redefined what is possible in the console industry, combining power, capability, and accessibility across every size and budget. I look forward to contributing to a brand that not only innovates but also fosters a passionate community through their commitment to educating and supporting their users.”

Neil Potter, Director of National Sales for Allen & Heath USA, added: “Daniel’s unique blend of hands-on touring expertise and deep technical sales experience makes him an outstanding addition to our team. His proven ability to connect with both end-users and sales partners will be invaluable as we continue expanding Allen & Heath’s presence across the Western U.S.”