HK Audio has appointed TR Electro Stereo as its new distribution partner for Israel. Formed in 1986 and based in Tel Aviv, TR Electro Stereo distributes sound systems, smart home and DJ equipment.

Effective immediately, the company will distribute and support HK Audio’s portfolio for dealers, integrators and end users.

“We’re delighted to welcome Bar, Kobi and the entire team at TR Electro Stereo as HK Audio’s new distribution partner in Israel,” said Isabelle Wear, head of sales for the Middle East, Africa and Asia-Pacific at HK Audio. “Their market expertise, technical knowledge and customer-focused approach make them an excellent fit for our brand and our ambitions in the region.”

Wear also thanked Shalmon Music for representing HK Audio in Israel in recent years.

“We are proud to become HK Audio’s official distribution partner in Israel,” said Bar Ben Yehoshua, vice president of TR Electro Stereo. “HK Audio’s reputation for innovation, performance and reliability makes it a natural addition to our professional audio portfolio.”

More information is available from HK Audio.

For more information, visit hkaudio.com.