British amplifier manufacturer Ashdown has established an exclusive distribution agreement with Guitar Center and its online subsidiary, Musician’s Friend, to cover the entire United States market. According to a report by Premier Guitar, this strategic move grants the retailer sole rights to sell Ashdown gear across roughly 300 physical locations and their digital platforms. This arrangement marks the first dedicated nationwide retail presence for the brand in America in nearly thirty years.
Premier Guitar notes that the partnership aims to significantly expand Ashdown’s domestic following by making its full product catalog accessible to US musicians. The available inventory spans nine key families, including the ABM, CTM, RBM, OBM, PBM, and SBM bass amplifiers, alongside Peacemaker guitar heads and roasted bass guitars. By consolidating distribution through a single major retail partner, Ashdown seeks to streamline market access for its Made in England collection just as the company approaches its 30th anniversary. This shift effectively removes other potential retail channels for new Ashdown products within the US, concentrating sales volume through the Guitar Center ecosystem.
For more information, visit premierguitar.com.
