Audio-Technica recently began installing more than 60 new point-of-sale display units destined for leading EMEA MI retailers, with the first being unveiled at Andertons Music in Guildford.
Other early adopters include Reidys (Blackburn) and Music Matter (Preston) in the UK, La Boutique Speciale in Paris and Musikhaus Kirstein in Schongau, near Munich.
Audio-Technica’s investment in the new POS display allows store customers to get hands-on with no less than 30 of the company’s key headphone, microphone and wireless products. Those featured include the M-Series (including M50x and new M60x) and new PRO DJ-oriented headphones, Artist, Artist Elite and 20 Series microphones and System 10 wireless.
The unit design incorporates smartphone Plug In & Listen connectivity for headphone demos and video screen content allowing for meaningful engagement both with the displayed equipment and the Audio-Technica brand and its professional users.
Tim Page, Audio-Technica marketing manager EMEA, professional audio said: “Retail stores, with their ability to offer great advice and customer service, remain of crucial importance to Audio-Technica’s presence in MI. And I’m really pleased to be able to support our work with key stores across EMEA with the significant investment in this new interactive point-of-sale unit. It’s due in stores in South Africa, Russia and Scandinavia soon, which I’m delighted about.
“The unit is designed to be a powerful sales tool for staff and an educational demo experience for customers – we’re looking forward to installing all 61 by the end of the year, in time for the pre-holiday season sales period.”
