Aurora Music Works has revealed the creation of AMW Aurora Music Works USA, a new entity formed alongside Jeff Smith of Newman Guitars to serve the North American market. According to mia.org.uk, this expansion represents a major milestone for the European distributor by establishing a dedicated operational footprint in the United States. The report indicates that the venture merges the distribution network and brand-building expertise of Aurora Music Works with the extensive experience, knowledge, and market positioning held by Smith. This collaboration aims to provide seamless service to independent guitar dealers and musicians seeking premium quality guitars and accessories throughout the region.
Smith operates Newman Guitars, a seminal brand founded in 1977 by renowned luthier Ted Newman-Jones. Over the past decade, he has engaged in guitar manufacture and distribution, building a strong reputation as a custodian for the Newman brand while supplying retailers across the USA and Europe. Through this new partnership, AMW USA will deliver the full range of both Cream T and Newman guitars directly to retailers, dealers, and guitarists across North America and Canada. By integrating these brands under a unified local entity, the companies intend to strengthen their market presence and streamline logistics for stockists. This strategic move ensures that independent dealers receive direct support while expanding access to high-quality instruments for musicians throughout the continent.
For more information, visit mia.org.uk.
