ACT Entertainment, the industry-leading manufacturer and distributor of live performance equipment, announces that it has been selected as a U.S. distributor for the acclaimed live sound portfolio from Avid, a leading provider of audio and video technology for media organizations and independent professionals. ACT and Avid will officially debut this partnership at InfoComm 2025 (ACT Entertainment Booth 3943), where the companies will celebrate with a press event on Wednesday, June 11 at 3 p.m.
ACT Entertainment has a proven track record of building infrastructure and market presence for premium brands, such as Ayrton, MA Lighting and PK Sound. This new partnership represents a significant expansion in Avid’s U.S. strategy and underscores its commitment to serving the professional live sound community with exceptional service and support.
“The partnership with Avid represents another major step forward in our strategic initiative to build the ACT Entertainment portfolio with class-leading solutions across all categories of entertainment technology,” says ACT CEO Ben Saltzman. “We have long admired Avid’s commitment to innovation, and we believe this collaboration marks a very exciting chapter for both Avid and ACT Entertainment. Collectively, we bring together some of the most passionate professionals in the world for the benefit of our shared customer base.”
