FMIC’s Billy Martinez
The “Ukulele Craze” that began back in 2007, and which many predicted would be a short-lived fad, never really went away. These days, with more folks staying at home in…
Stepping Out In SoCal: San Diego MI Operations Benefit from an Active, Saturated Music Scene
There’s a reason why San Diego was once labeled “America’s Finest City.” Often hailed as the birthplace of California, the SoCal city is one of the most populous in the…
It Might Get Loud (or at Least a Little Bit Louder…): Trends in Guitar Amplifier Sales Reflect an Altered Reality
Guitar amplifiers represent a market segment uniquely impacted by COVID-19: Sure, many individuals are finding solace in playing, writing, and recording music, but who needs a half-stack if you’re quarantining…
Santa Monica Music: Their Story Could be Your Story
What could be worse for any business to experience than the pandemic? Lately, when you visit the websites of most music stores, you will see a pinned notice that pertains…
Amro Music: The First 100 Years
In 2021, Memphis Tennessee’s Amro Music will be celebrating its centennial. It is rare for a company to survive ten decades. Less than 50 percent of U.S. firms are over…
Silver Lining? Maybe?
“Sales of Instruments and Music Gear Are Soaring. Will Quarantine Spark a Renaissance?” reads the headline of a late April article in Rolling Stone. As many MI retail operations have…
Coming Back from the Edge
The COVID-19 virus is going to be around for a while, varying only in its intensity. That means there are some new realities that have to be integrated into our…
Flexcel from Excelcia Music
Flexcel is a flexible Concert Band and Orchestra series with high-quality pieces from well-known composers like Sean O’Loughlin and Carol Brittin Chambers. Pieces in the Flexcel series are designed to…
‘Flying Fingers’ from Hal Leonard
“Flying Fingers” from Hal Leonard covers an expansive variety of styles and techniques – including recent innovations like percussive gestures, right-hand string-stopping, two hands on the fingerboard, and partial capos…
Kawai’s CA49 and CA59 Digital Pianos
The CA49 and CA59 are the latest high-performance additions to the popular Concert Artist series of premium digital pianos from Kawai. The CA49 and CA59 incorporate technologies developed in collaboration…
Dean Guitars’ MD 24 Select Models
Dean Guitars’ new MD 24 Select models are built with satin necks, easy-access heel joints, and exclusive direct-mount Seymour Duncan pickups. The optional Floyd Rose tremolo system is just one…
Loog Pro VI Acoustic
The Loog Pro VI Acoustic is Loog’s first full-sized six-string guitar marketed to kids and adults 12 years old and up. The Loog Pro VI Acoustic also comes bundled with…