Upfront Q&A: Josh Vittek of VittekPR – Part II
By Christian Wissmuller From boutique builders to global MI brands, getting the right story in front of the right audience is a constant challenge—and that’s where Josh Vittek comes in.…
Guitar Center’s Gabe Dalporto Discusses AI in Music Retail
By Christian Wissmuller As the MI industry continues to navigate shifting consumer expectations, omnichannel retail, and margin pressure, Guitar Center is making a deliberate bet on artificial intelligence as a…
DPA Microphones, Wisycom and Austrian Audio, Join the Audiotonix Mix
At this year’s Integrated Systems Europe (ISE) conference, Celestion, the premier manufacturer of professional loudspeakers and compression drivers for sound reinforcement applications, is proud to announce the debut of the…
Bad Cat Purepath Analog DI and Load Box
JAM Industries USA is pleased to announce the appointment of David Ungar as Head of Artist & Entertainment Relations. Known throughout the music industry by the nickname “Bagel,” Ungar brings…
On-Stage Strengthens Commitment to Teacher-Led Music Education Through Donation to Music Will and Anaheim Elementary School District
Avante Audio, a trusted name in professional audio solutions for live events, installations, and mobile production, proudly announces the SPL110 Speaker Stand, a rugged and adaptable support system engineered for…
ISOVOX Introduces IsoBooth
On-Stage, a division of The Music People, announced the continuation of its long-standing support for teacher-centered music education through its annual donation of On-Stage gear to Music Will following the…
PK Sound Delivers Dynamic, High-Impact Audio for Vans Warped Tour Orlando
The Vans Warped Tour made its long-awaited return to Orlando, November 15–16, 2025, drawing tens of thousands of fans for a weekend of high-octane performances from dozens of rock, punk,…
How Do You Measure Success in the Arts?
Let me begin by identifying the definition of “success” from four traditional sources. Merriam-Webster’s Dictionary defines success as the favorable or desired outcome of an attempt, or the attainment of…
All-ADJ Rig Creates Impact For Inaugural Desert Moon Festival in Reno, NV
The first-ever Desert Moon Festival made a striking visual statement with an all-ADJ lighting rig that delivered power, scale, and reliability for its debut edition. Supplied by Starsound Audio Inc,…
d&b audiotechnik introduces the 42S loudspeaker
At ISE 2026, d&b audiotechnik will unveil the 42S, an ultra-compact, multipurpose point source loudspeaker excelling in all applications where both size and acoustic performance are paramount. As the newest…
Sontronics Launches ZETA: The New Standard in Condenser Microphones
British microphone manufacturer Sontronics is pleased to announce the launch of ZETA, a brand-new high-performance JFET condenser microphone designed to deliver exceptional detail, musical character and ultra-low noise across a…
Native Instruments in Preliminary Insolvency
The announcement of preliminary insolvency proceedings involving Native Instruments GmbH has drawn significant attention across the music technology and musical instrument sectors. According to filings from Berlin, proceedings have been…