Roland and RYSE UP Partner for Discovery Series
In an effort to find the next top producer, Roland and RYSE UP have teamed up for the ROLAND + RYSE Discovery Series. The first search of the series will…
Billboard Premieres New Stronger Than video for Ernie Ball PARADIGM Strings
Billboard has premiered the newest Stronger Than video for Ernie Ball PARADIGM Strings, featuring Ernie Ball artist Kirk Hammett of Metallica. In the video, Hammett puts the break-resisrant strings from Ernie Ball to the test…
Guitar Center Named BCA 10 Honoree
Americans for the Arts has announced that Guitar Center has been named a “BCA 10: Best Businesses Partnering with the Arts in America” honoree for 2017. Every year, the Business…
Audix Named Microphone Sponsor of Vans Warped Tour 2017
Audix has announced that they will be the official microphone sponsor of the 2017 Vans Warped Tour presented by Journeys. Audix will provide microphones for all seven stage backlines and PA,…
New figure shows Musikmesse numbers
Musikmesse has released a separate visitor total for this year's show. The expo organiser had previously only released a combined figure for both Musikmesse and ProLight and Sound of 105,896, down…
DigiTech launches feedback controller
DigiTech has released the FreqOut guitar and bass pedal, which gives players the ability to create and control full, natural feedback. The FreqOut uses advanced pitch detection technology to automatically…
Thieves hit Lincoln shop
Guitar Parlour in Lincoln has been hit by thieves who stole a number of guitars. The incident is believed to have happened in the early hours of 24th April, where…
Tracktion releases MOK Waverazor
Tracktion Corporation has just released the MOK Waverazor - a virtual synth that splices waveforms to make new sounds. The patent-pending oscillator design represents a new approach to synthesis, says the…
Kaukis joins Adam Hall
Former Loud Technologies chief, John Kaukis, has joined the Adam Hall UK sales team as retail sales manager. His responsibilities will include the continuation and development of business activities in the…
Moody's Revises GC's Outlook to Negative, S&P Global Downgrades Ratings
On April 12, Moody’s Investors Service revised the outlook on its B2 rating on Guitar Center (GC) to negative, suggesting it could downgrade that rating further into junk territory in…
Yanagisawa showcases unique Urushi saxophones
Yanagisawa showcased its expert instrument-making talents with the presentation of four one-off ‘Urushi’ saxophones at this year’s Musikmesse. The unique Tenor, Alto, Baritone and Soprano models feature traditional floral engravings…
Martin reveals new Sheeran signature model
Martin has unveiled a new Ed Sheeran signature acoustic with a laser-engraved ‘Divide’ symbol and custom fingerboard inlays. The Martin XL Ed Sheeran ‘Divide’ signature edition features a Little Martin…