Coda Audio USA has expanded its domestic representation network by appointing five new firms to increase its presence in the professional audio market. Mark Meding, managing director of Coda Audio USA, announced the strategic additions, which Installation magazine reported will strengthen the manufacturer’s coverage across the country. The new partnerships assign specific geographic territories to each firm to broaden distribution reach.
According to the report, MultiPoint Integrated Technologies will represent the brand in Texas, Louisiana, Oklahoma, Delaware, Washington DC, Maryland, Western Pennsylvania and Virginia Beach. Frequency Sales assumes coverage for Illinois and Wisconsin, while UC Technology Partners takes responsibility for Connecticut, Rhode Island, Vermont, Maine, Massachusetts, New Hampshire and Upstate New York. Caliber Sales covers Florida, and Bassett Sales Corporation operates in Hawaii, Northern California and Northern Nevada.
Meding stated that the combined experience of these firms provides a major advantage as the company seeks to establish a deeper footprint within the United States market. Founders and principals from the newly appointed firms expressed confidence in the partnership, citing Coda Audio’s engineering quality, innovation, sound performance, and dedication to solving design challenges as key factors in their decision to join the network. The expansion aims to enhance the manufacturer’s industry standing through these collaborative efforts and shared goals for future success.
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