Guitars / Fretted
Ashdown secures exclusive US distribution via guitar Center
British amp maker Ashdown partners exclusively with Guitar Center and Musician's Friend to expand US retail footprint ahead of its 30th anniversary.
Musical Merchandise Review
Daily News
The daily industry record for musical products, retail, suppliers, people, technology, trade shows and global markets.
Vader Sound expands Veelah distribution with new V Series modelsAshdown secures exclusive US distribution via guitar CenterTanglewood taps Taigu for exclusive China distribution pushVoice-Acoustic taps Enjoy Division as Portugal distributorProel taps Polar as exclusive UK and Ireland distributorFulcrum Acoustic names PROAV exclusive distributor for AzerbaijanErikson Audio named exclusive Canadian distributor for SontronicsHIVE Media Control Selects DWR Distribution for South African MarketAreal appoints Audio Acoustics as Benelux distributor for SR1 headphonesRadial Engineering and Asimetrik Formalize Distribution Agreement for TurkeyRamrods ends Yamaha deal to handle UK distribution directlyStones Music founder mourns lap steel supplier Ronny BennettLEA Professional Selects Syntegra as Bulgaria DistributorAurora Music Works launches U.S. distribution arm with Newman GuitarsGenelec audio system defines music-first approach at JAG HotelPK Sound names Clarity.live as certified installation partner in NetherlandsAurora Music Works named official Balaguer Guitars distributor for UK and EUPalmer Digital Group deploys LG displays for Burger King drive-thrusVader Sound expands Veelah distribution with new V Series modelsAshdown secures exclusive US distribution via guitar CenterTanglewood taps Taigu for exclusive China distribution pushVoice-Acoustic taps Enjoy Division as Portugal distributorProel taps Polar as exclusive UK and Ireland distributorFulcrum Acoustic names PROAV exclusive distributor for AzerbaijanErikson Audio named exclusive Canadian distributor for SontronicsHIVE Media Control Selects DWR Distribution for South African MarketAreal appoints Audio Acoustics as Benelux distributor for SR1 headphonesRadial Engineering and Asimetrik Formalize Distribution Agreement for TurkeyRamrods ends Yamaha deal to handle UK distribution directlyStones Music founder mourns lap steel supplier Ronny BennettLEA Professional Selects Syntegra as Bulgaria DistributorAurora Music Works launches U.S. distribution arm with Newman GuitarsGenelec audio system defines music-first approach at JAG HotelPK Sound names Clarity.live as certified installation partner in NetherlandsAurora Music Works named official Balaguer Guitars distributor for UK and EUPalmer Digital Group deploys LG displays for Burger King drive-thrus
Suppliers & Distribution
Vader Sound expands Veelah distribution with new V Series models
Vader Sound has expanded its distribution of Veelah guitars across the UK, Ireland and Benelux, adding multiple new acoustic and electro-acoustic models to the V Series lineup.
Guitars / Fretted
Tanglewood taps Taigu for exclusive China distribution push
Tanglewood Guitars has appointed Taigu Musical Instruments as its exclusive partner for China, marking the brand's largest commercial distribution deal to drive global manufacturing growth and retail expansion.
Pro Audio
Voice-Acoustic taps Enjoy Division as Portugal distributor
German loudspeaker maker Voice-Acoustic appointed Lisbon-based Enjoy Division to handle distribution, installation and rental in Portugal.
Retail
Proel taps Polar as exclusive UK and Ireland distributor
Italian manufacturer Proel has appointed Polar as its exclusive distributor for the UK and Ireland to streamline logistics and expand market reach for its audio and stage equipment brands.
Pro Audio
Fulcrum Acoustic names PROAV exclusive distributor for Azerbaijan
Fulcrum Acoustic has appointed PROAV as its exclusive distributor in Azerbaijan, expanding market access for its professional audio solutions and adding high-performance options to PROAV's portfolio.
People
Erikson Audio named exclusive Canadian distributor for Sontronics
Erikson Audio, a division of JAM Industries, has been appointed the exclusive Canadian distributor for British microphone manufacturer Sontronics, expanding product availability across the country's pro audio market.
MMR Global
HIVE Media Control Selects DWR Distribution for South African Market
HIVE Media Control has chosen DWR Distribution to serve as its distributor throughout South Africa, according to Installation International. The agreement will provide local customers with access to HIVE’s media technology solutions. DWR Distribution, which operates from Johannesburg, Cape Town, and Durban, caters to a wide array of markets including live events, broadcast,
Supplier Scene
Areal appoints Audio Acoustics as Benelux distributor for SR1 headphones
Immersive audio specialist Areal has named Audio Acoustics as its official distributor for the SR1 spatial reference headphone in the Benelux region, expanding local market access for professional monitoring solutions.
News
Radial Engineering and Asimetrik Formalize Distribution Agreement for Turkey
Radial Engineering has revealed a new, exclusive distribution arrangement with Asimetrik, according to an announcement released earlier this week. The Turkish company will now serve as the official distributor for Radial Engineering’s product range within Turkey. Asimetrik brings four decades of experience to the partnership, having provided integrated audio, visual, and lighting solutions
Drums & Percussion
Ramrods ends Yamaha deal to handle UK distribution directly
UK percussion rod maker Ramrods has terminated its distribution agreement with Yamaha Music Europe to manage sales directly through owner Percussion Technology Ltd., aiming for closer retailer relationships and faster market response.
Guitars / Fretted
Stones Music founder mourns lap steel supplier Ronny Bennett
Mark Pugh of Stones Music paid tribute to Ronny Bennett, a key UK lap steel guitar manufacturer and former country music performer who died in August 2026. Bennett supplied hundreds of instruments to the retailer and operated a global repair service from his Scottish workshop.
News
LEA Professional Selects Syntegra as Bulgaria Distributor
LEA Professional has entered into an agreement with Syntegra, a company located in Sofia, Bulgaria, to serve as its distributor within the country. The arrangement will facilitate the availability of LEA Professional’s Network Connect series of professional amplifiers. According to Syntegra CEO Nikolay Kachamakov, the company possesses almost four decades of combined expertise
Guitars / Fretted
Aurora Music Works launches U.S. distribution arm with Newman Guitars
Aurora Music Works has established AMW Aurora Music Works USA in partnership with Jeff Smith of Newman Guitars to distribute Cream T and Newman brands directly to North American retailers.
Supplier Scene
Genelec audio system defines music-first approach at JAG Hotel
JAG Hotel in St. John's installed 71 Genelec Smart IP loudspeakers to create a foreground music experience, utilizing PoE technology to overcome infrastructure challenges.
Supplier Scene
PK Sound names Clarity.live as certified installation partner in Netherlands
PK Sound has appointed Clarity.live as its certified installation partner for the Netherlands, granting the firm preferred access to robotic line source systems.
Guitars / Fretted
Aurora Music Works named official Balaguer Guitars distributor for UK and EU
Aurora Music Works has been appointed the official distributor for Balaguer Guitars across the United Kingdom and European Union, with initial shipments scheduled for September to improve dealer access.
Supplier Scene
Palmer Digital Group deploys LG displays for Burger King drive-thrus
Palmer Digital Group becomes an approved supplier of outdoor digital menu boards for Burger King, using LG technology.
Guitars / Fretted
Lundahl transformers names TubeDepot as U.S. distributor
Swedish manufacturer Lundahl Transformers has appointed Memphis-based TubeDepot as its new distributor for the United States, expanding market access for tube amplifier components.
News
Aria begins global Distribution of Cliff Burton signature bass
Aria has commenced worldwide shipping of its Cliff Burton signature bass guitar, according to No Treble. The instrument pays homage to the SB-1000 bass favored by the late Metallica bassist, a model that played a significant role in shaping the sound of heavy music. Reporting from No Treble indicates that the bass's construction
Supplier Scene
Violet Audio launches passive analog transport system using Cat5e and Cat6 cabling
Violet Audio US introduced the DX16B splitter and io44 adapter, a passive system enabling balanced audio transport over standard Ethernet cables to reduce installation costs and bulk.
News
PRS guitars selects d’addario australia as Exclusive Distributor
PRS Guitars has chosen D’Addario Australia to handle distribution of its instruments throughout Australia, according to Australian Musician Magazine. This arrangement marks a significant shift in how PRS products reach Australian musicians and retailers. Official source The agreement, which took effect on August 17, 2026, sees D’Addario Australia assume responsibility for all PRS distribution within
Supplier Scene
AlphaTheta warns of security flaw in PRO DJ LINK network
AlphaTheta disclosed a vulnerability in its PRO DJ LINK system that could let unauthorized users view data on computers and connected USB or SD cards, prompting update and security recommendations.
Supplier Scene
Renkus‑Heinz C Series audio system powers Mahindra University auditorium
Mahindra University in Hyderabad installed a Renkus‑Heinz C Series point‑source system in its 1,100‑seat Dr. APJ Abdul Kalam Auditorium, delivering clear speech and music while meeting strict acoustic containment and visual‑impact goals.