Fender Names Price VP of North American Sales

Fender Musical Instruments Corporation (FMIC) has appointed Tony Price to the position of vice president of North American sales.

In this role, Price will have sales responsibility for FMI and specialty brands across all channels, and KMC fretted brands for national accounts through inside sales and FMIC’s regional and district sales manager structure.

Price brings a successful track record of running FMIC’s national accounts business and offers extensive prior work experience as vice president of Microphones Worldwide for Bosch; director of the Americas for Bose Professional, and vice president of Guitar Center Pro Audio.

Price will report to Andy Rossi, senior vice president of global sales for FMIC, and will be based in FMIC’s Scottsdale headquarters.