Fender Musical Instruments Corporation has revealed a completely new version of Fender.com, according to the Music Industries Association. The website's redesign transforms it from a place to buy instruments into a digital platform intended to foster closer relationships with musicians and enthusiasts.
According to Fender, the updated platform builds upon the company’s history of innovation and craftsmanship, extending that philosophy into a digital space. The company aims to provide musicians with resources, inspiration, and a sense of community to support their musical development. Kelly Magrath, Fender’s Interim Chief Marketing Officer, described the launch as being about more than just a website redesign.
The redesigned site is structured around six key areas, including a section for product discovery, and tools to help players find the right gear. The platform also includes content celebrating artists, players, and the broader music culture.
For more information, visit mia.org.uk.
