Gibson has launched a new initiative called “Gibson HomeMadeMusic” to support and unite musicians who currently cannot work due to COVID-19-related gig cancellations and postponements.
“As world leaders in music, we are stepping in and bringing both legendary and new artists, music brands and industry partners together across the globe to launch ‘Gibson HomeMade’; a worldwide program to unite music lovers everywhere and spread hope through tough times,” says Cesar Gueikian, chief merchant officer of Gibson.
“The goal of #HomeMadeMusic is to immediately support our musicians and their current projects while they are at home,” says Beth Heidt, Global Head of Entertainment Relations at Gibson. “Artist performances, intimate interviews and conversations from all over the world can be watched and shared from anywhere starting today, via all Gibson and Epiphone digital platforms on Twitter, Instagram, Facebook and Gibson TV on YouTube. We’re doing our part to bring the music community together to spread hope, inspiration and joy.”
The “Gibson HomeMade Sessions” featuring exclusive, full-length performances of original content from Gibson and Epiphone artists, will be available on Gibson TV.
“When times are tough and uncertain, music provides a comfort and dependability we all need” says Warren Haynes. “Music unites us all, even when we are apart and ‘socially distanced.’”
“No matter where you are in the world music is our universal language. Creating and listening to music keeps us connected and we need it now more than ever,” says Lzzy Hale of Halestorm. “Stay Home, stay safe and we will all get through this together.”
Together with our artists and industry partners, Gibson is working to shine a light on the important work of MusiCares (The Recording Academy). Gibson TV will be heavily supporting the new MusiCares COVID-19 Relief Fund. The MusiCares fund offers financial assistance to musicians, production crews and music industry affiliated workers and creators. For more information and to donate to the MusiCares COVID-19 Relief Fund, visit here.
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