Americans for the Arts has announced that Guitar Center has been named a “BCA 10: Best Businesses Partnering with the Arts in America” honoree for 2017.
Every year, the Business Committee for the Arts (BCA) awards 10 American companies, business leaders, and arts and business partnerships for their commitment to the arts through grants, local partnerships, volunteer programs, matching gifts, sponsorships, and board membership. The 2017 awards ceremony will be held on October 11, 2017 at the Central Park Boathouse in New York City.
“We are grateful to honor these businesses and individuals for their exceptional involvement in ensuring that the arts thrive in their communities,” said Robert L. Lynch, president and CEO of Americans for the Arts. “They provide the arts with significant financial and in-kind support, and they incorporate meaningful arts-related programs into their employee, customer, and community relations activities – truly setting a standard for other businesses to follow.”
Guitar Center’s community outreach and charitable work includes helping schools improve their music education, providing grants to musicians, and donating music equipment to be used as therapy for veterans. In the past, the company has partnered with celebrity ambassadors like Colbie Caillat, Vince Gill, Cody Simpson, and national charitable organizations such as Little Kids Rock, Mr. Holland’s Opus, and Girls Rock Camp to make these actions possible. In 2016, Guitar Center donated hundreds of thousands of dollars to be used for purchasing toward musical equipment for musicians of all ages and genres.
“Guitar Center is a proud supporter of the arts and we’ve purposefully engaged in opportunities within the community to help aspiring artists find their own unique sound,” said Brian Berman, Guitar Center’s vice president of marketing. “From underserved students to the undiscovered artist, we are committed to helping all musicians plug in to the power of music.”
