Independent News Publication of artistpro Media Daily Global Reporting for the Music Products Industry Since 1879 Publisher of Musical Merchandise Review

MMR Industry Record

2018 Music Products Industry Archive

Search and browse MMR’s music products industry reporting timeline, connecting companies, people, products, NAMM coverage and market developments across the digital archive.

1,332 matching published stories

The New CLF Research L-2000 Bass

The new CLF Research L-2000 bass is a fully modern "2k" that pays homage to its roots with classic details including the early CLF/G&L headstock and neck profile, reproduced CLF knobs…

The Cort Gold A6 Guitar

The Cort Gold A6 with a Grand Auditorium body from Cort Guitars delivers a full-bodied, well-balanced tone that suits virtually any musical style and taste.

New Models from D'Angelico Guitars

The Ludlow guitar from D'Angelico Guitars offers a unique body shape that allows for effortless access to the highest frets, while a slim C-shape neck guarantees comfort.

The Keys to the Kingdom? Synthesizer Module Market a Tough Nut to Crack

The synth market in 2018 is an interesting segment. You’ve got old-school purists embracing (or re-embracing) analog modules that broke the scene in the first place, older semi-pros and pros…

Sennheiser welcomes Sound Devices to ‘AMBEO for VR’ Partnership Program

Sennheiser has announced a new AMBEO for VR hardware partner; Sound Devices will join the partnership program with its MixPre-6 and MixPre-10T audio recorders.

'Rocktopia' Uses Fixtures from CHAUVET Professional in Manhattan

A six-week run of Rocktopia at the Broadway Theatre in New York recently featured a lightshow with a collection of CHAUVET Professional Rogue and CHAUVET Professional PVP S5 LED tiles, all…

Guitar Center Partners With D'Addario For Earth Day

Guitar Center is partnering with D'Addario for a special event in celebration of Earth Day 2018.

Advancing the Traditional: Weber Mandolins

In 2018, many musicians and retailers have complex feelings about guitar sales and their relevance in today’s market, while ukuleles continue to have an epic moment and are surging in…

Musica Exotica: MI Retailers Find Success with Unusual instruments

It’s not easy to get musicians to try new types of instruments. Axes like the Chapman Stick remain the purview of a small cohort of intensely left-brain esthetes, while true…

Pulling Power: How ISP Technologies’ New Power Amps are Bringing Efficiency and Eco-Friendliness to the Pro Audio World

For every instance of going green and slapping an eco-friendly sticker on a product, there’s a product that makes the change far less obvious.

Braced for the Best: With V-Class Bracing, Taylor Guitars Preps for a New Era of Guitarmaking

Andy Powers’ contributions to Taylor Guitars have varied over the years, but for his most recent innovation – this time around, the invention of V-Class bracing for flat-top acoustic guitars…

The Sound of Money: Measuring Customer Perceptions

You’re probably tired of hearing retail gurus tell you the importance of customer experience, especially if you’re a brick and mortar store trying to find your competitive edge against the…

Funny Stuff – Comedy Can be Serious for MI Retail

How many people in your band? Five – four musicians and a drummer. How do you get a drummer off of your porch? Pay him 10 bucks for the pizza.…

The Death of Geoffrey the Giraffe

The Daily ‘News’ CycleEvery day we are bombarded with news stories. Add to that social media splatter chatter, and it’s hard to stay focused on which stories could really affect…

Sustainability Getting the Green Light

In mid-March, NPR reported that the U.S. Federal Emergency Management Agency (FEMA) has stricken “climate change” and related terminology from its strategic plan – this after one of the (perhaps…

D’Addario Sponsors Recycle and Restring Events

In celebration of Playback, International Guitar Month and Earth Day (April 22), D’Addario is sponsoring 18 new Recycle and Restring events around the country.

Korg USA, Inc. Hires New Digital Piano Sales Manager

Korg USA, Inc. has added a digital piano sales manager position to their growing sales department.

Toca Adds Jimmie Morales to Artist Roster

Toca has added conga player Jimmie Morales to their artist roster. The salsa artist, nicknamed "Mr. Slap," enjoys playing Toca Percussion instruments. 

Wireless System from Alteros Chosen for NAB Show

The GTX Series L.A.W.N. (6.5 GHz Ultra-Wideband (UWB) system from Alteros (booth C6012), an Audio-Technica company, has been chosen to be the wireless system employed at the upcoming 2018 NAB Show in…

Roland and Serato Announce Free Serato DJ Pro Upgrade Promotion

Roland and Serato have teamed up for the return of an exclusive offer for U.S. and Canadian customers: a free Serato DJ Pro upgrade with the purchase of any Roland DJ-202 DJ Controller,…

KHS America Announces 'Quest for Quantum' Promotion

KHS America has announced the "Quest for Quantum" promotion to help retail partners prepare their educators for the upcoming marching season.

Rosetti Signs Paige Capo Range

Rosetti has signed a deal for the UK and Ireland distribution of Paige Capos.

Ovation Guitars Welcomes Back Richie Sambora

Ovation Guitars has launched two new signature guitars from Richie Sambora to benefit youth music programs.

Ovation Guitars Debuts Richie Sambora Signature Models for Charity

Ovation Guitars launched two new signature guitars from Richie Sambora to benefit youth music programs.

BandLab Technologies Launches Early Access to ‘Cakewalk by BandLab’

Today, BandLab Technologies launched early access to “Cakewalk by BandLab,” replacing SONAR, the DAW developed by Cakewalk Inc. 

Orange Amps Launches First Accredited Online Guitar Exam

Orange Amplification has announced the launch of the world's first accredited rock guitar exam system, enabling students to take their exam whenever and wherever they want.

Orange Amps Launches First Ever Accredited Online Guitar Exam

Orange Amplification has announced the launch of the world’s first accredited rock guitar exam system, enabling students to take their exam whenever and wherever they want.

D’Addario and Guitar Center Team Up for International Women’s Day

On March 8, D’Addario teamed up with Guitar Center to support International Women’s Day.

Hal Leonard Buys The Music Sales Group

Hal Leonard LLC has announced the purchase of the physical and online printed music businesses of global independent music publisher The Music Sales Group.

Hal Leonard Announces the Purchase of the Printed Music and Retail Divisions of The Music Sales Group

Milwaukee-based worldwide music print publisher Hal Leonard LLC has announced the purchase of the physical and online printed music businesses of global independent music publisher The Music Sales Group.

D’Addario Accessories Releases New String Height Gauge

D’Addario Accessories has announced the release of the D’Addario String Height Gauge.

Fairhaven Church Uses CHAUVET Professional Fixtures at Easter Services

Fairhaven Church of Dayton, Ohio recently used fixtures from CHAUVET Professional in their Holy Week services this past Easter season. Jacob VanVlymen designed the lighting for these services.

ADJ Lighting Announces New Road Tour Dates

ADJ Lighting has announced six spring Road Tour dates to demonstrate their latest lighting, video and audio technologies.

Lasiter Joins Music for All as Office Manager and Executive Assistant

​Music for All has welcomed Norman Lasiter as the newest addition to its staff. 

Reverb.com Appoints Former Gibson Executive to Global Operations Director

Reverb.com has hired Gérard Danjou, former executive vice president of Global Business Development at Gibson Brands, Inc, to drive growth of Reverb in EMEA and APAC.

Middle East Deal for Yamaha

Nexo has announced the appointment of Yamaha Music Gulf as its official re-exporter to the Middle East and Africa.

John W. Engeman Theatre Uses Fixtures from CHAUVET Professional in 'ONCE'

The John W. Engeman Theatre recently used fixtures from CHAUVET Professional for their pre-show activities at their performances of “ONCE.”

C.F. Martin & Co. Opens New Music Exhibit Celebrating the D-28 Guitar

C.F. Martin & Co. hosted a special reception on Tuesday, March 20 to unveil a new museum exhibit celebrating their iconic D-28 guitar.

St. Louis Music Announces Partnership with Antigua Winds

St. Louis Music has acquired the distribution of Antigua Winds in North America effective May 1st, 2018.

Inaugural Botánica Festival Uses Fixtures From CHAUVET Professional

On March 3 and 4, Six Flags in San Antonio hosted the inaugural Botánica Festival, featuring performances from the Deftones, Logic, Alessia Cara, and Machine Gun Kelly, as well as lighting effects from…