Gibson Returns Oberheim Trademark and Brand
In a gesture of good will for the music instrument industry, Gibson and its president and CEO, James “JC” Curleigh, have granted possession of the Oberheim brand and intellectual property…
GHS Strings Adds Innovation Brand
Innovation stand-up bass strings, which have until recently been manufactured in the UK, have found a new home with GHS Strings in the USA. The specialist machinery, unique non-metallic cores,…
YCA Names Macias as Brand Director
Yamaha Corporation of America (YCA) has announced that Greg Macias has joined the company as brand director. He reports directly to Matt Searfus, corporate vice president of integrated marketing. “Greg…
DANSR Adds Smith Mallets to Brand Lineup
DANSR, Inc. is proud to announce that effective May 1stit has begun worldwide distribution for Smith Mallets. Located in Phoenix, AZ, Smith Mallets was founded by Robb Smith in 2004.…
Factory Raid in China Results in Seizure of Counterfeit Shure, Sennheiser, Yamaha, and Harman Audio Products
Shure Incorporated has announced that a police raid on a factory in China manufacturing counterfeit products, Enping Soundpu Electronics Equipment (also doing business as Voxpu Electronics Equipment), was conducted in…
Gibson Names Agnesi Director of Brand Experience
Gibson Brands is pleased to announce the hiring of Mark Agnesi for the newly created position of Director of Brand Experience. In this new role, Mark will take responsibility for re-imagining and implementing creative ways of delivering…
PRS Guitars Names Carl Langevin as Brand Ambassador for Canada
PRS Guitars has announced that Carl Langevin is now brand ambassador to Canada. In this new position, Langevin will be responsible for working with PRS and its retailers to grow the brand…
Barnes and Mullins Adds New Canadian Reed Brand
Barnes and Millins has taken on UK distribution of Canadian brand, Legérè Reeds. The Légère company was founded in 1998 when Dr Guy Légère, a Scientist and amateur clarinetist, and Dr…
Yamaha Announces New Brand Promise of ‘Make Waves’
Yamaha Corporation has announced a new campaign called “Make Waves,” launching this month and aimed at the makers and lovers of music and sound everywhere. “‘Make Waves’ is, in part,…
Filling/ADG Axis Adds New Foxgear Brand
Filling Distribution and Audio Distribution Group have added the new Italian brand Foxgear to their distribution alliance in Europe. Foxgear founders Chicco Bellini and Ugo Baroni both have decades of…
Black Diamond String Brand Changes Hands
The Black Diamond Strings brand has been acquired from Super Sensitive Musical String Co. by Guitar String Manufacturing located in Santa Rosa, California. The company said it will continue to use the…
Armadillo Brands Adds New Executive Hires to Leadership Team
Evan Rubinson has solidified Armadillo Enterprises' senior management team with the additions of Ron Williams, Head of Marketing, and Vinnie Del Buono, Head of Sales. Through the extensive music industry…