D'Addario FlexSteels Bass Strings
FlexSteels are billed as D’Addario’s most advanced strings, delivering the unique combination of flexible feel coupled with a deep, round tone and punch that’s optimized for – but not limited…
Seagull Merlin Natural SG
Crafted in LaPatrie Quebec, Canada, and inspired by the dulcimer, the Seagull Merlin is a very portable and compact four-string diatonic acoustic instrument. The Seagull Merlin Natural SG is available…
St. Louis Music Gains Two New VPs
St. Louis Music has appointed Craig Denny and Patrick Stevenson to new positions in the company. Patrick Stevenson will become senior vice president of sales, while Craig Denny will take…
Dream Theater's Mike Portnoy Joins Gator Artist Family
Notable Metal and Progressive Rock drummer Mike Portnoy has recently joined the Gator Cases family as an officially endorsed artist. Portnoy is a founding member of Dream Theater, with whom…
Jensen Introduces New Interactive Website
Jensen® Musical Instrument Speakers recently announced the new Jensentone.com website. The new website features improved technical data, an advanced tone chart with comparing capabilities, genre specific sound samples, a dealer…
Sabian and Cymbal Masters Team Up for Crescent Model Cymbals
To meet the demands of customers and artists for new cymbals, Cymbal Masters of Kenesaw, GA, will begin offering select Crescent models in North America, handmade to their exacting specifications…
Rush’s Alex Lifeson Joins PRS Acoustic Signature Artist Family
PRS Guitars recently announced the new Private Stock Alex Lifeson Thinline acoustic guitar, new for 2014. The Alex Lifeson signature PRS acoustic is slightly thinner than the company’s Angelus Cutaway…
RHC Redefines Targeted Marketing Strategies at 2014 NAMM Show
RHC Holdings recently announced its new targeted marketing strategies. Under this plan, RHC Holdings, comprised of well-known dependable brands including RapcoHorizon, Momentum, Pro Co, Pro Co Data, RAT, RoadHog and…
Gretsch Celebrates 10 Years of the Gretsch Custom Shop
When Fender acquired licensing for the manufacture, distribution and marketing of Gretsch guitars in 2002, Mike Lewis helmed the effort. An accomplished guitarist with an especially keen mind for product…
Sennheiser and P!NK Team Up for Grammys Performance
Hosted for the third time by LL Cool J, the 56th annual Grammy awards were telecast live from the Staples Center in downtown Los Angeles in January, drawing over than…
Alfred Music Announces 2013 Dealer Awards
Alfred Music announced the winners of the 2013 Alfred Music Premier Dealer Awards at the annual NAMM Show held in Anaheim. The recipients of the awards were Long & McQuade,…
American Way Marketing Announces Sale of Company
Entering its 29th year in business, American Way Marketing LLC (AWM LLC) recently announced the sale of the Company to John Musselman, Kathy Donahoe and Jakob von Wolff. This returns…