Pearl River Piano Group, the world’s leading piano manufacturer has announced the launch of an updated and redesigned new website for its Kayserburg piano brand, kayserburgusa.com.
The new website was necessitated by the introduction earlier this year of the new Kayserburg Artist series, including the upright models KAM5, KA6, and the mid-size grand KA180, which is acclaimed by professionals and music colleges worldwide.
The Kayserburg lineup now features the Excellent Series, Heritage Series, Nuovo Series, Artist Series, and Master Series of vertical and grand pianos.
According to Pearl River’s global director of sales & marketing Leng Tshua, the new website makes it easy to access essential information that dealers and their customers will appreciate. “We’ve made sure to communicate the details on how Kayserburg’s five distinct piano series represent the very finest in craftsmanship, performance, and special features. We pledge to continue our commitment of service excellence to our long-standing dealers and their communities of musicians, educators, and students,” he says.
For Kayserburg dealers, the website also fully supports merchandising needs and new market opportunities with easy access to valuable marketing materials including logos, piano images, and collateral.
Established in 1956, Pearl River Piano Group has become the largest piano manufacturer in the world, producing over 150,000 pianos a year, with a global market share of over 30%. The company builds pianos under the Pearl River, Ritmüller, and Kayserburg names, as well as for OEM contracts.
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