Live Media Group has broadened its offerings by purchasing mobile production assets previously held by Gravity Media in the United States, according to Mixonline. This move significantly increases Live Media Group's ability to serve clients needing on-location broadcast solutions.
The transaction incorporates eight mobile production units into Live Media Group’s existing inventory, as reported by Mixonline. Three of these trucks are already committed to long-term agreements with prominent broadcast networks. Mixonline’s reporting indicates that this acquisition is part of a broader strategic alliance between Live Media Group and Gravity Media.
As part of the deal, Live Media Group also gained additional engineering and technical personnel, Mixonline states. Gravity Media will still provide services, including radio frequency technology, to Live Media Group. The company’s growth strategy has included several prior acquisitions, such as SureShot Teleproductions in 2015, TNDV Television and HARB Production Services in 2019, and Lyon Video in 2022, as detailed by Mixonline.
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