Marketing Your Music Program by Sean Dennison Smith will easily guide you through today’s world of marketing – both traditional and modern forms of social media and websites. With quality content, a strong brand and a clear strategy, you can greatly increase the presence of your choir, orchestra and band. Marketing Your Music Program will also help you discover effective and efficient ways to fundraise while building important connections with a wide-reaching community.
Topics include: branding your choir, orchestra and band; the website; the “power four” platforms; additional marketing platforms; marketing your program in 30 minutes a week; the road to success; social media best practices; helpful resources and websites; equipment needs; press release templates; and 50 content marketing ideas to enrich your music program. $19.95
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