GLP German Light Products announced that Michel Malbranc joined its German sales team on July 1, 2026, to serve as sales manager for north-east Germany. According to a news release from GLP, Malbranc will oversee the eastern federal states, a region he knows well from previous industry work. The report notes that Malbranc studied sound engineering and music production before spending years in the German events sector, combining sales experience with a technical background.
The source states that Malbranc prioritizes understanding how technology functions in practical scenarios over relying solely on product specifications. In the release, Malbranc expressed a desire to visit customers on site to observe their workflows and challenges rather than guessing needs from an office. He cited personal conversations with GLP Managing Director Udo Künzler as a decisive factor in accepting the role, valuing the company’s human-centric approach alongside its product portfolio.
Künzler told the source that Malbranc understands both the products and the language of the users, which is vital for selling complex technology. The company views this appointment as a strategic step to unlock development potential in eastern Germany through direct presence and trust-building. The release also mentions that Malbranc plays multiple instruments and engages with event technology in his free time.
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