From May 17–19, the annual JBL Fest returned to New York City where part of the festivities included lighting the city’s famed Empire State Building in “JBL orange” — which also paid homage to its charity partner, The NAMM Foundation. John Mlynczak, NAMM president and CEO, JBL and Harman International CEO Michael Mauser, JBL ambassadors and DJs “Two Friends,” and entertainer Chrissy Teigen all took part in lighting the Empire State Building.
“JBL Fest embodies all that JBL has to offer from groundbreaking technology and unparalleled experiences to partnerships with talents like Madison Beer and Two Friends,” said Daniel Lee, Harman’s chief marketing officer. “JBL sits at the intersection of audio and culture, and there is no better place to celebrate than New York City, especially with the launch of the new JBL PartyBox series, marking a new milestone in our commitment to innovation.”
JBL Fest is a three-day brand experience that, this year, celebrated the launch of the newest additions to JBL’s PartyBox series — JBL PartyBox Club 120, JBL PartyBox Stage 320 and JBL PartyBox Wireless Mic.
