The institutional record of the music products industry

NAMM Show News, Products & Industry Coverage

Founded in 1879—22 years before NAMM was formed—MMR has documented the companies, products, retailers, leaders and ideas that shape the global music products industry. This is MMR's living digital NAMM archive.

1879MMR founded
2,369+digital NAMM stories
2013–Nowsearchable online coverage
147 Yearsmusic trade publishing

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Latest NAMM Coverage

2,369 stories

NAMM Coverage · Jan 7, 2026

Getting the Most Out of The NAMM 2026 Show

by John Mlynczak, president and CEO of NAMM The NAMM Show 2026 is rapidly approaching, and we can’t wait to welcome visitors to the Anaheim Convention Center for…

NAMM Coverage · Jan 6, 2026

Upfront Q&A: Josh Vittek of Vittek PR

Josh Vittek has spent his career helping MI brands cut through the noise. As the founder of Vittek PR, he works closely with musical instrument and pro audio…

NAMM Coverage · Dec 30, 2025

Graph Tech Launches the 7-String UN-LOCK Nut at NAMM 2026

Graph Tech Guitar Labs proudly announces the release of the UN-LOCK Nut for 7-string guitars, expanding the groundbreaking UN-LOCK platform that has transformed tuning stability for modern players.…

NAMM Coverage · Dec 22, 2025

NAMM Foundation Announces Long-term Endowment Initiative

NAMM and the NAMM Foundation have announced the creation of an initial endowment of $10 million, made possible by NAMM’s decade of contributions, investment growth, and a transformative $2 million bequest from music advocate Margaret Darby. The combination of these funds have created The NAMM Foundation’s…

Forging Ahead with Partnerships at Music China 2025
NAMM Coverage · Dec 15, 2025

Forging Ahead with Partnerships at Music China 2025

By Mike Lawson Music China’s 22nd edition wrapped up at the Shanghai New International Expo Centre after four days of business, networking, and industry exchange, running 22–25 October…

NAMM Coverage · Dec 12, 2025

NAMM Show 2026 Buyer’s Guide: Part I

Accessories D’Addario Launches XPND Core Pedalboards and Backline Core Transport Bags D’Addario expands its XPND Pedalboard Series with two new products designed to simplify, strengthen, and elevate modern…

NAMM Coverage · Dec 12, 2025

Upfront December 2025

NAMM Announces Billy Corgan as Recipient of the TEC Innovation Award Presented at The 2026 NAMM Show NAMM and The NAMM Technical Excellence & Creativity (TEC) Awards have…

NAMM Coverage · Dec 9, 2025

Trade Regrets: Ken Dattmore

Ken Dattmore (b. February 26, 1961) passed peacefully on the morning of December 4 in Anaheim, CA. Dattmore started in the industry with the William Lewis & Son…

NAMM Coverage · Dec 8, 2025

Yorkville Sound to Exhibit at 2026 NAMM Show

Yorkville Sound invites attendees of the 2026 NAMM Show to visit their booth, 18310,  at the Anaheim Convention Center. Along with new products, the focal point of this…

NAMM Coverage · Dec 2, 2025

NAMM Announces Comprehensive Schedule for The 2026 NAMM Show

NAMM (The National Association of Music Merchants), the largest global not-for-profit music trade organization, will feature more than 200 educational sessions for its member communities at The 2026 NAMM…

NAMM Coverage · Nov 17, 2025

Upfront November 2025

Reverb Names Stahl CEO Reverb, the largest online marketplace dedicated to music gear, has announced that Ben Stahl has been named as the company’s new chief executive officer,…