Independent News Publication of artistpro Media Daily Global Reporting for the Music Products Industry Since 1879 Publisher of Musical Merchandise Review
Founded in 1879—22 years before NAMM was formed—MMR has documented the companies, products, retailers, leaders and ideas that shape the global music products industry. This is MMR's living digital NAMM archive.
Product launches, show reporting, interviews and industry analysis.
2,386 stories
by John Mlynczak, president and CEO of NAMM The NAMM Show 2026 is rapidly approaching, and we can’t wait to welcome visitors to the Anaheim Convention Center for…
DPA Microphones will present its 4099 CORE+ Instrument Microphone and redesigned instrument clip solutions to 2026 NAMM Show audiences at Booth 16102. As the next generation of the…
Josh Vittek has spent his career helping MI brands cut through the noise. As the founder of Vittek PR, he works closely with musical instrument and pro audio…
Graph Tech Guitar Labs proudly announces the release of the UN-LOCK Nut for 7-string guitars, expanding the groundbreaking UN-LOCK platform that has transformed tuning stability for modern players.…
NAMM and the NAMM Foundation have announced the creation of an initial endowment of $10 million, made possible by NAMM’s decade of contributions, investment growth, and a transformative $2 million bequest from music advocate Margaret Darby. The combination of these funds have created The NAMM Foundation’s…
By Mike Lawson Music China’s 22nd edition wrapped up at the Shanghai New International Expo Centre after four days of business, networking, and industry exchange, running 22–25 October…
by Christian Wissmuller As we wrap up 2025—and I try to remember what month it actually is—it’s time for that annual ritual in which we look back,…
Accessories D’Addario Launches XPND Core Pedalboards and Backline Core Transport Bags D’Addario expands its XPND Pedalboard Series with two new products designed to simplify, strengthen, and elevate modern…
NAMM Announces Billy Corgan as Recipient of the TEC Innovation Award Presented at The 2026 NAMM Show NAMM and The NAMM Technical Excellence & Creativity (TEC) Awards have…
NAMM (The National Association of Music Merchants), the largest global not-for-profit music trade organization and The NAMM Technical Excellence & Creativity (TEC) Awards have selected Billy Corgan as the recipient…
Ken Dattmore (b. February 26, 1961) passed peacefully on the morning of December 4 in Anaheim, CA. Dattmore started in the industry with the William Lewis & Son…
Yorkville Sound invites attendees of the 2026 NAMM Show to visit their booth, 18310, at the Anaheim Convention Center. Along with new products, the focal point of this…
Hagstrom Guitars, the iconic Swedish guitar brand known for its rich legacy, innovative designs, and devoted artist following, is officially relaunching in the United States under new distribution…
NAMM (The National Association of Music Merchants), the largest global not-for-profit music trade organization, will feature more than 200 educational sessions for its member communities at The 2026 NAMM…
OMG Music announces that it is now the exclusive United States distributor for EBS, the renowned Swedish manufacturer of professional bass equipment. Founded in 1988, EBS has earned…
Hagstrom Guitars is proud to announce that the Hagstrom family has officially become the majority shareholders in the company, marking a powerful return to its heritage and a…
Reverb Names Stahl CEO Reverb, the largest online marketplace dedicated to music gear, has announced that Ben Stahl has been named as the company’s new chief executive officer,…
By Christian Wissmuller Even in an age dominated by plug-ins and digital production tools, the condenser microphone remains the most essential piece of gear in the signal chain.…
NAMM and the NAMM Foundation have announced over $800,000 in grants to 57 deserving charitable organizations, which represents the largest number of grants ever given to organizations from…
The D’Addario Foundation announces that it has received a $10,000 grant from the NAMM Foundation to support the Immersive Music Challenge (IMC): an effort to improve awareness of…
Donner, a musical instrument brand and manufacturer based in Guangzhou, China, showcased a wide range of new and innovative instruments and audio devices at the Music China 2025…
NAMM received the highest honors from the annual Trade Show Executive (TSE) Gold 100 Awards & Summit. The association won two highly competitive Grand Awards, the Fastest-Growing Gold…
NAMM announced that VittekPR and Stungun Productions will bring their industry expertise to support The NAMM Show team by leading artist relations for this year’s show. In a…
By Christian Wissmuller It’s that time of year again. The air’s getting crisper, the NAMM emails are rolling in, and the 2025 MMR Dealers’ Choice Awards ballot is…
