Dr Hendrik Müller has been appointed Director of the Marketing Communication Department of Musikmesse and Prolight + Sound.
He is now responsible for the strategic conception, development and implementation of all marketing and communication measures relating to the company’s worldwide activities for the Entertainment, Media & Creative Industries Business Unit of Messe Frankfurt. He reports to Michael Biwer, Group Show Director, Entertainment, Media & Creative Industries.
After holding various positions in the entertainment and culture business, Müller was most recently Head of Marketing and Sales for the Orchestras and Choir of Germany’s Bayerischer Rundfunk broadcasting station. He studied music (guitar) and economics and business administration in Frankfurt, Reutlingen and Brisbane (Australia). He succeeds Christopher Sparkes who has “assumed new responsibilities outside the Messe Frankfurt Group”.
In Today’s Music Business… Time-Tested Practices Still Serve You Well