POLL RESULTS: Should MI brands diversify?

With some of the industry’s heavyweight brands venturing outside of their core markets into consumer electronics and home audio, we asked whether such diversification was a good and perhaps necessary thing for the industry?

And it seems that we are getting less precious about our heritage brands, with 90 per cent of respondents to our straw poll agreeing that it is vital and enables them to invest in their core products. Only 10 per cent felt they should stick to their core market. Time was when the idea of Marshall putting its logo on a mobile phone would have been an act of sacrilege, but the industry has matured to understand the necessity of such a move if the brand is to survive at all and continue to make amps etc.