Roland has found a new way of launching products, with a unique 24-hour online music festival it is calling ‘The Future. Redefined.’
More than 30 new Roland musical instrument products are scheduled to debut during streaming video broadcasts from VIP events in eight major cities around the world on 9th September, among them are synthesisers, digital pianos, electronic drums, DJ equipment, Boss guitar-related products, accessories and what the company describes as: ‘a new genre of musical instrument never offered before by Roland.’
The online ‘festival’ will span six times zones and feature live performances, new product debuts, product demonstrations, and interviews with leading artists. Starting at 4:00 UTC on 9th September, Roland will launch new musical instruments in Tokyo, Berlin, Brussels, Paris, Toronto, NYC, Los Angeles and more.
The festival has its own website, which opened on 23rd August tfr.roland.com/us and gives visitors advance information on the main event. For more information go to www.roland.com/us
